The recent lockdown measures imposed on Australian’s is regrettably taking its toll on industries right across the economy, especially hospitality. Whilst delivery...
Acquisition Strategy
Klarna x Flybuys Partnership: who benefits?
This is a partnership between two of my favourite companies. On the one hand we have Flybuys, Australia’s oldest loyalty program with 8 million active members. On the...
The Rise of White Label Gaming Platforms with Gamify
Gaining the attention of consumers has become increasingly difficult. Over time, many of the initiatives that brands once campaigned to excite us have set a precedent,...
Give with Bing: Charity through loyalty
Give with Bing is a new way to support the causes you care about from Microsoft. In early October of 2020, the tech giant announced a shift in product naming from Bing...
The ‘Gift Growler’. Could this be the perfect little loyalty play?
Recently, I went to the inner west craft brewery, Wayward, and loved it. I saw something called a ‘Gift Growler’ on the menu so asked what it was. Firstly, a growler is...
Hamish & Andy launch a Loyalty Card for lol’s. But it’s actually good.
The loyalty program that started for a laugh is actually no joke. Launching next week, and whether it was fully intentional or not, this program has some brilliance...
Coles partners with Uber Eats to deliver new ready-to-eat menu
Coles is teaming up with country’s biggest food platform Uber Eats to deliver hot food to homes in less than 30 minutes. Coles is the first supermarket to do so. To...
HOYTS Rewards seeks Star Wars Biggest Fan
HOYTS Rewards are running a very innovative competition for the latest Star Wars movie Rogue One. The competition is open to HOYTS Rewards members only, and offers a...
Optus Perks set to deliver the best Father’s Day ever!
For Father’s Day, Optus Perks & HOYTS have teamed up to deliver a massive-value reward. Optus Perks members who attend HOYTS sessions between 10am and 7pm on...
Loyalty & Reward Co execute brand refresh and launch new website
Despite being just 3 years old, Loyalty & Reward Co have come a long way. Clients including HOYTS, Optus, El Al Airlines, Officeworks, Metcash and Credit Suisse...