This is a partnership between two of my favourite companies. On the one hand we have Flybuys, Australia’s oldest loyalty program with 8 million active members. On the...
Stacey Lyons
Adore Beauty launch their first ever loyalty program. Here’s an inside look.
Adore Beauty are Australia’s leading online beauty retailer, and today they secretly launched Adore Society (their brand-new loyalty program) to their existing...
Afterpay’s loyalty program is an Afterthought.
The Afterpay loyalty program, Pulse Rewards, does not have it’s finger on the pulse of best practice. These are my top 3 issues with it… 1. The Proposition Afterpay...
All aboard the B2B loyalty boom
With loyalty being nothing more than a buzz word within most organisations over many years, it’s great to see that many B2B companies are realising the benefits a good...
Google’s harsh new unsubscribe prompt could destroy your marketing database
The ability for users to be able to unsubscribe from email marketing lists is a regulatory requirement. But Google’s increasingly sophisticated and automated process...
The ‘Gift Growler’. Could this be the perfect little loyalty play?
Recently, I went to the inner west craft brewery, Wayward, and loved it. I saw something called a ‘Gift Growler’ on the menu so asked what it was. Firstly, a growler is...
Hamish & Andy launch a Loyalty Card for lol’s. But it’s actually good.
The loyalty program that started for a laugh is actually no joke. Launching next week, and whether it was fully intentional or not, this program has some brilliance...
The beauty behind Mecca Beauty Loop
When conversing with clients, I often get asked the question ‘what’s your favourite loyalty program?’ I’m always joining, engaging with and contributing to hundreds of...
Why progress is motivating: the loyalty psychology behind the Goal Gradient Effect.
Goal Gradient Effect First reported by Hull (1934)[1], the Goal Gradient Effect states that the tendency to approach a goal increases with proximity to the goal. Hull...
Benefitting from behavioural biases
If loyalty programs aim to positively influence consumer behaviour, then understanding how consumers make decisions and the factors that influence decision making is an...