All the loyalty insights from our expert team.

Stacey Lyons
Lucky Loyalty Effect

Lucky Loyalty Effect

The Lucky Loyalty Effect is a cognitive bias that tells us that loyal customers believe that are more likely to win random promotions run by a program because they...

Mums and loyalty

Mums and loyalty

I’m BACK from maternity leave and I’ve learned a LOT. I know so much more about myself, babies, mums, mess, mayhem and more. Over the last 9 months of caring for...

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