Goal Gradient Effect First reported by Hull (1934)[1], the Goal Gradient Effect states that the tendency to approach a goal increases with proximity to the goal. Hull found that rats …
If loyalty programs aim to positively influence consumer behaviour, then understanding how consumers make decisions and the factors that influence decision making is an important area of research in loyalty …
Personal hygiene like washing hands, covering coughs and cleaning surfaces is critical to staying healthy during this time. Good personal hygiene practices are also expected to transcend the COVID-19 pandemic …
Habits are at the core of many of our consumption decisions. Charles Duhigg, the author of ‘The Power Of Habit’ has actually said that 45% of consumer behaviour is driven …
Millennials have more spending power than all the audiences before us. We also act differently to all the audiences before us. Our buying habits are actually altering the way markets …
I love your simple points-based model, easy to join and understand I love your sleek app design, which is always ready in my hand. I love your café recommendations, it’s …
Some of the hottest new gyms have achieved phenomenal successes through understanding the critical role social identity and community play in maintaining customer loyalty.
Apple are going to be rolling out a credit card, in partnership with Goldman Sachs and Mastercard later this year and the rewards are compelling.
Yesterday it was announced that KIA motors are launching their new KIA Ownership Rewards Program named KORP
In today’s landscape, customer retention and customer loyalty are dependent on delivering a smooth experience which always meets expectations.
