MyLenovo Rewards just launched last week in Australia offering $10 instantly in reward points for joining and 2.55% back in points for every dollar spent in their...
Month: November 2021
H&M membership program: Not the worst, but needs work
H&M is highly popular for their on-trend, affordable range of clothing across all categories. I only recently learned of their loyalty program, however, after being...
Tea Drop Rewards: A well brewed loyal-tea program
According to legend, tea was first discovered in 2737 BC when the second emperor of China, Shen Nong, a renowned herbalist, found that a leaf from a nearby bush had...
Vans Family: An Off The Wall Loyalty Program
In 1966, Paul van Doren, his brother James and a couple of friends opened a shoe business in Anaheim, California. They manufactured canvas deck shoes with grippy soles...
Should you consider a paid loyalty program?
The paid loyalty scene has long been an arena that many retailers have been hesitant to get involved in. But is this framework the future of loyalty and rewards? Should...
Frank Body’s Hotel Pink: Harnessing the power of member generated advocacy
Frank Body is a very well-known skin care brand popular for its signature coffee-scrub, but even more so for the brand’s clever embodiment and personification of the...
Rebel Active – Big benefits, will they deliver?
Visiting Rebel Sport was my favourite shopping experience as a kid. I loved running around the store, bouncing a ball and browsing the latest footy boots. Back then,...