Birthday rewards or benefits are a common inclusion in loyalty programs. If a brand is considering the introduction of a loyalty program, the potential inclusion of a...
Acquisition Strategy
Manchester City “Cityzens” – How to create value for fans
As far as loyalty goes, sports fans are some of the most devoted and passionate followers of a brand in the world. I can’t think of another industry where the highs and...
Tesla’s Referral Program: Advocacy vs. Advertising
You can always spot a Tesla on the road. The design is impeccable. Quality finishes, smooth lines, some even with (almost Batmobile-like) doors that open upwards, which...
Why Employees Are Critical to Loyalty Program Success
Loyalty programs can play an important role in enhancing the customer experience. They are there to provide customers with value and solve problems, to help companies...
Referral strategies you should know about
Referral strategies you should know about Referral programs should form part of your overall loyalty strategy, to ensure you’re making the most of your most engaged...
Liven Foodollars – Buy Now Eat Later
The recent lockdown measures imposed on Australian’s is regrettably taking its toll on industries right across the economy, especially hospitality. Whilst delivery...
Klarna x Flybuys Partnership: who benefits?
This is a partnership between two of my favourite companies. On the one hand we have Flybuys, Australia’s oldest loyalty program with 8 million active members. On the...
The Rise of White Label Gaming Platforms with Gamify
Gaining the attention of consumers has become increasingly difficult. Over time, many of the initiatives that brands once campaigned to excite us have set a precedent,...
Give with Bing: Charity through loyalty
Give with Bing is a new way to support the causes you care about from Microsoft. In early October of 2020, the tech giant announced a shift in product naming from Bing...
The ‘Gift Growler’. Could this be the perfect little loyalty play?
Recently, I went to the inner west craft brewery, Wayward, and loved it. I saw something called a ‘Gift Growler’ on the menu so asked what it was. Firstly, a growler is...