The world is a depressing place at the moment with pandemic lockdowns, closed borders and far too many people sick and dying. With many turning their attention away...
Loyalty Frameworks
Swarovski Vs Pandora: Who shines brighter?
When we think about luxury jewellery that doesn’t break the bank, Swarovski and Pandora are definitely the first to come to mind. Both...
Jeep ‘Badge of Honor’ master the micro-community
Micro communities can make brands. That’s because brands which successfully create a connected micro-community of engaged members can suddenly find themselves with a...
Grill’d cooks up a tasty and generous loyalty program; Relish
Other than being well-known for healthy burgers (ignore the chips and Pepsi), Grill’d are also famous for their Local Matters bottle cap program. When making an order,...
GYG’s GOMEX Loyalty Program: Not quite the Mexican Fiesta
I’m a big fan of Mexican food. I mean who doesn’t like that sweet blend of sour cream, cheese, meat, rice and guacamole all tucked into a flour tortilla? I’m also a big...
Bilt Rewards – a way to earn points on your rental payments.
Bilt Rewards was recently launched to much fanfare, with tons of articles to be found by doing a quick Google search. Kairos, the company behind the idea, is trying to...
Just Jeans loyalty program is like an old pair of jeans with the bum worn out
Shopping for jeans is something all of us need to do periodically. For myself, a pair of jeans lasts a good couple of years. I tend to have two pairs and rotate them....
Popeyes Rewards; Y’all will be glad you joined.
Popeyes have just launched their new loyalty program, Popeyes Rewards. To y’all of my Australian based readers, Popeyes is a QSR with over 3,300 stores in the US and...
The loyalty battle among beauty brands: Go-To Vs Mecca who will win?
The battle among the beauty brands is fierce across the industry. With the ability to leverage highly sought-after sample products as rewards, the beauty industry have...
Bald men don’t buy shampoo, and other lessons in loyalty
As a bald man, whenever I walk into a store that sells hair care products, I often think, ‘Why are they selling that? I haven’t used shampoo for 25 years. It makes no...