Swagbucks is a cashback app that allows members to save money with coupons and promo codes when shopping at featured stores online. Swagbucks is quickly becoming a...
Loyalty Frameworks
THE INTERNATIONAL BANK OF PANCAKES LOYALTY PROGRAM
The International Bank of Pancakes opened to the public last month in the US. Hungry Americans can now save PanCoins, which are crypto-pancakes they can use to buy a...
Westfield Direct: Bringing the shopping centre to your doorstep
Westfield Australia may have just established a new standard for retail convenience, now offering to connect customers with not only their favourite retailers but with...
Formula 1 enters the loyalty space
The hysteria around Formula 1 (F1) continues to grow rapidly each year, with TV audiences of approximately 1.55 billion and nearly 19 million followers on Instagram. F1...
Burberry: Transforming luxury loyalty
Among all industries, fashion retail is recognised to be one of the more challenging sectors to cultivate member loyalty. This is due to several factors including:...
Maldives Border Miles, a country loyalty program
The Maldives is a postcard destination that represents that idyllic holiday everybody would like to take. Imagine sunbathing in one of those soft white powdery sand...
Trafalgar VIT: A Missed Trip on Valued Rewards
With COVID-19 vaccines rolling in and international borders opening, travel is the one thing on everyone’s mind. After being starved of travel for over two years, the...
e.l.f. Cosmetics: A lesson on building engagement
e.l.f. Cosmetics offers a lesson in engagement through their loyalty program the e.l.f. Beauty Squad. The cosmetic brand continues to find more ways to stimulate their...
Fabletics: How much would you pay for a membership?
Fabletics is a lifestyle brand that brings fashion and accessibility to customers through their fitness, loungewear and swimwear collections for men and women. The...
BARNES & NOBLE MEMBERSHIP LOYALTY PROGRAM
Every time a customer checks out at Barnes & Noble, they are asked if they are a member of the B&N membership program. If they are, they automatically receive...