Adidas Creators Club – a loyalty program fail.
Creators Club is the loyalty program of global mega-brand Adidas. It is always surprising to engage with the loyalty programs of major brands and discover poor design, sloppy execution and …
A discussion about retention; Annex Cloud and Loyalty & Reward Co.
I was recently interviewed by Al Lalani from Annex Cloud, as part of their Market Movers series. We had a wide-ranging conversation that spanned the psychology of retention, loyalty design …
HSBC Claims Wednesdays With An Exclusive Rewards Offer
HSBC Visa Credit or Debit card customers can enjoy 2-for-1 tickets at HOYTS after the launch of HSBC Wednesdays. The twelve month partnership between HOYTS and HSBC provides HSBC customers …
Optus Perks set to deliver the best Father’s Day ever!
For Father’s Day, Optus Perks & HOYTS have teamed up to deliver a massive-value reward. Optus Perks members who attend HOYTS sessions between 10am and 7pm on Father’s Day, 4th …
flybuys is smashing it out of the park
Recently I had the pleasure to meet with two representatives of flybuys to discuss the program’s evolution over the last 4 years. In reference to the recent Woolworths Rewards crash …
HELP! I’m addicted to Qantas Assure App.
Recently I cancelled my Bupa health insurance policy and signed with Qantas Assure. I earned 30,000 points for a mid-range policy with an Extras package, and I’m happy with the …