The loyalty landscape across all industries has become oversaturated with meaningless points programs. This has largely manifested as a result of industry competition,...
INSIGHTS
INSIGHTS
Bayfield’s Member Benefits: The local letdown
Small businesses and local approaches to loyalty programs Many companies like to bestow titles on their customers. This is even more prevalent for companies that have...
Facebook Marketplace urgently needs a loyalty program
An online marketplace is a form of e-commerce website created for third-party retailers and wholesalers to list, promote and sell their products. The marketplace...
Sleep Number’s InnerCircle Rewards: Gamifying the long purchase cycle
InnerCircle is a Rewards program for Sleep Number, an American manufacturer that makes mattresses, bed foundations and bedding accessories. To offset a typically long...
Choosing the right Loyalty Program Rewards: Efficient Rewards are Best
Rewards play a critical role in driving member acquisition, engagement and retention. People are motivated to join loyalty programs based on the promise of value....
Everyday Extra: Woolworths’ New Subscription Program
Woolworths continue to expand its Everyday Rewards program with the launch of a new subscription service, Everyday Extra. The launch of Everyday Extra from Everyday...
An overview of paid-subscription loyalty programs
Subscription programs (also known as paid-membership or premium loyalty programs) can be witnessed across a multitude of industries particularly travel and retail....
Frequent Flyers deserve less turbulence for their loyalty
International travel only recently resumed for Australians. Some of the friction points of travel may have been forgotten for a time during the Covid19 pandemic,...
Airlines can better utilise back-of-seat screens to boost member exclusivity
In 1988, the Airvision company introduced the first back-of-seat inflight systems using LCD technology for Northwest Airlines. The introduction of this new...
Function of Beauty’s Function with Benefits program
Function of Beauty is an American haircare provider that began by specialising in personalised formulas to fit individuals. Customers can customise everything from...