Loyalty Psychology

The beauty behind Mecca Beauty Loop

The beauty behind Mecca Beauty Loop

When conversing with clients, I often get asked the question ‘what’s your favourite loyalty program?’ I’m always joining, engaging with and contributing to hundreds of...

Benefitting from behavioural biases

Benefitting from behavioural biases

If loyalty programs aim to positively influence consumer behaviour, then understanding how consumers make decisions and the factors that influence decision making is an...