Card-linking and bank account-linking is booming in a big way, and Upstreet is one example of how this emerging technology is enabling new ways for brands to reward...
Loyalty Psychology
Max Brenner Loyalty: Choc-full of Brenner-fits
Max Brenner was founded in 1996 in Israel by the original “bald man”, Oded Brenner, and past business colleague Max Fichtman. Brenner had planned to be a writer, and in...
What is a Loyalty Option and does it generate loyalty?
The 2020s have provided a landscape for historic changes in financial markets. Rollercoaster market movements, meme stocks, ultra-low interest rates, crypto, FAANG,...
CrunchTime Active Rewards: New tech, cash, and a sprinkle of loyalty psychology
Crunch Fitness is a US-based gym franchisee operating over 400 gym centres across the US, Canada, Spain, Costa Rica, Portugal, and Australia. The brand is popular for...
BARNES & NOBLE MEMBERSHIP LOYALTY PROGRAM
Every time a customer checks out at Barnes & Noble, they are asked if they are a member of the B&N membership program. If they are, they automatically receive...
Target Shop+: Execution is critical to loyalty program success
Target is one of Australia’s most recognised department stores and offers affordably priced products across multiple categories including clothing, beauty, homeware,...
TIME DISCOUNTING BIAS IN REFERRAL PROGRAMS
When making decisions, individuals do not necessarily consider all available information or act rationally. Mental shortcuts, known as heuristics, and cognitive biases...
Sigma Beauty and their ultra-exclusive loyalty program
Sigma Beauty has created a great loyalty program with substantial offers but here is the catch, not everyone can join. The beauty powerhouse first found success with...
Cryptocurrency – Proving Loyalty Concepts Can Work for More Than Just a Program
In recent years the interest around cryptocurrency has continued to grow. It is almost impossible to attend any form of social gathering without someone asking, “how’s...
Priming for customer loyalty
Consumers are constantly influenced by subconscious factors. From images, words, sounds, smells, tastes and even how things feel, there is a myriad of stimuli which can...