Lockdown has seriously impacted the way brands service their customers, requiring many to rapidly adapt the customer experience to meet new habits and needs. One prime...
Points Programs
Adidas Creators Club – a loyalty program fail.
Creators Club is the loyalty program of global mega-brand Adidas. It is always surprising to engage with the loyalty programs of major brands and discover poor design,...
HELP! I’m addicted to Qantas Assure App.
Recently I cancelled my Bupa health insurance policy and signed with Qantas Assure. I earned 30,000 points for a mid-range policy with an Extras package, and I’m happy...
flybuys is smashing it out of the park
Recently I had the pleasure to meet with two representatives of flybuys to discuss the program's evolution over the last 4 years. In reference to the recent Woolworths...