At Loyalty & Reward Co, when we talk with clients about loyalty, we often discuss the importance of the ‘value exchange’. One example of a value exchange is where...
Data Capture & Usage
The beauty behind Mecca Beauty Loop
When conversing with clients, I often get asked the question ‘what’s your favourite loyalty program?’ I’m always joining, engaging with and contributing to hundreds of...
Woolworths Rewards App: Customer Experience Review
Lockdown has seriously impacted the way brands service their customers, requiring many to rapidly adapt the customer experience to meet new habits and needs. One prime...
A discussion about retention; Annex Cloud and Loyalty & Reward Co.
I was recently interviewed by Al Lalani from Annex Cloud, as part of their Market Movers series. https://youtu.be/qmotAIdwBD8 We had a wide-ranging conversation that...
Why personalisation is essential to customer loyalty
Brands and marketers are increasingly recognising that personalisation is essential to building customer loyalty. Loyalty programs provide a great opportunity to reward...
Are you practicing loyalty program hygiene during COVID-19?
Personal hygiene like washing hands, covering coughs and cleaning surfaces is critical to staying healthy during this time. Good personal hygiene practices are also...
Why Preference Centres are an important part of any loyalty program
Communication is a central part of any customer loyalty program. When we consider the basic stages of any member lifecycle engagement strategy, effective communication...
I am a Millennial. Here’s how to engage me.
Millennials have more spending power than all the audiences before us. We also act differently to all the audiences before us. Our buying habits are actually altering...
The evolution of a member offer strategy; getting the simple things right is key.
The My Dan Murphy’s program launched a few years ago with the key benefits of member offers, tailored VIP events and the chance to enter competitions. I must...
Hilton Honors falls short of expectations
In today’s landscape, customer retention and customer loyalty are dependent on delivering a smooth experience which always meets expectations. Whilst exceeding...