Rewards play a critical role in driving member acquisition, engagement and retention. People are motivated to join loyalty programs based on the promise of value....
Scott Harrison
Everyday Extra: Woolworths’ New Subscription Program
Woolworths continue to expand its Everyday Rewards program with the launch of a new subscription service, Everyday Extra. The launch of Everyday Extra from Everyday...
The Paradox of Choice in Loyalty and Rewards Programs
People love the idea of more choice. Or do they… Brands will often assume that offering customers more information, more options, more choice will make the experience...
Games and Loyalty Programs: Building Brand Loyalty through Play
Video games are mainstream, and smartphones and technological advancements have significantly reduced the cost and execution for companies looking to take advantage of...
Fractional Shares (or Stock) offer new ways to reward customers
Card-linking and bank account-linking is booming in a big way, and Upstreet is one example of how this emerging technology is enabling new ways for brands to reward...
Building a sustainable loyalty program, a lesson learned from Crypto.com
Crypto.com faced a great deal of community backlash when it announced changes to its popular CRO Card Rewards program. The program changes included a reduction in...
Telstra Plus Market: A coalition play to rival the best
Telstra are scaling their Telstra Plus program to rival the best loyalty programs in Australia. The major Australian telco highlighted in their latest T25...
Priming for customer loyalty
Consumers are constantly influenced by subconscious factors. From images, words, sounds, smells, tastes and even how things feel, there is a myriad of stimuli which can...
NFTs: The Next Evolution of Rewards and Loyalty Programs
Could NFTs be the future of loyalty programs and how brands recognise and reward true customer loyalty? People’s interest in blockchain and digital assets has continued...
Why Employees Are Critical to Loyalty Program Success
Loyalty programs can play an important role in enhancing the customer experience. They are there to provide customers with value and solve problems, to help companies...