The 2020s have provided a landscape for historic changes in financial markets. Rollercoaster market movements, meme stocks, ultra-low interest rates, crypto, FAANG,...
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Spotify Fans First – rewarding loyal listeners
Spotify is one of the largest music streaming service providers in the world. Born in Stockholm, Sweden, Spotify changed the music streaming game through a...
Fabletics: How much would you pay for a membership?
Fabletics is a lifestyle brand that brings fashion and accessibility to customers through their fitness, loungewear and swimwear collections for men and women. The...
Afterpay Day Sale: What are the Real Benefits?
The Afterpay Day Sale was on last week! Between the seventeenth and twentieth of March, Afterpay users were treated to slashed prices, competitions, and exclusive...
Raising Cane’s “Caniac Club” – Free food for joining, but is there more to the membership?
Raising Cane’s Chicken Fingers is an American fast-food restaurant chain known for its chicken fingers and special sauce. Although Max Savransky may lead you to believe...
Being fully vaccinated is the new exclusive membership status and the vaccination certificate is your membership card. Change my mind.
We’ve seen loyalty programs gain more and more traction throughout COVID-19, because brands have had to adjust to running their operations differently and require a...
Westfield Plus: just another app taking up smart phone real estate.
Westfield knows a thing or two about real estate. And yet, they’ve launched an app which hardly justifies why anyone with a smart phone should dedicate any real estate...
Luxury watch subscription programs; trend or fad?
As a Breitling owner, I was quite interested in their recently launched proposition called Breitling Select; a subscription based watch trial concept. Let’s take a look...
This year’s 100 Days of Summer is a real BWS bummer
BWS are really feeling the heat after launching a 100 Days of Summer campaign that falls short of the previous year. Every year, the 100 Days of Summer campaign kicks...
Menulog’s Baller Banquet: Gamifying food delivery 🥳🥳🥳
Menulog’s biggest party has kicked off, and we’re all invited! The online food delivery service has recently launched a new promotional campaign titled the ‘Baller...