The Bonds & Me loyalty program has recently undergone an exciting makeover, claiming to offer new ways to reward its members every time they shop with Bonds. Bonds...
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Reebok UNLOCKED – Loyalty engagement done right
The must-have footwear fashion item for many young adults of the 21st century has evolved from the tall stiletto or custom leather shoe to the common...
A ‘Genius’ program from Booking.com: The Genius idea that changed it all
As my list of “places to visit once lockdown is over” extends, so does my curiosity about how to get there, where to stay, and what to do – and how to save or earn with...
Gap Inc: bridging the gap between transactional and emotional loyalty
Gap Inc have recently announced the launch of a newly integrated single loyalty proposition called “One Membership. Four Brands.”. The new program will aim to simplify...
Jeep ‘Badge of Honor’ master the micro-community
Micro communities can make brands. That’s because brands which successfully create a connected micro-community of engaged members can suddenly find themselves with a...
Bilt Rewards – a way to earn points on your rental payments.
Bilt Rewards was recently launched to much fanfare, with tons of articles to be found by doing a quick Google search. Kairos, the company behind the idea, is trying to...
The loyalty battle among beauty brands: Go-To Vs Mecca who will win?
The battle among the beauty brands is fierce across the industry. With the ability to leverage highly sought-after sample products as rewards, the beauty industry have...
Adore Beauty launch their first ever loyalty program. Here’s an inside look.
Adore Beauty are Australia’s leading online beauty retailer, and today they secretly launched Adore Society (their brand-new loyalty program) to their existing...
The beauty behind Mecca Beauty Loop
When conversing with clients, I often get asked the question ‘what’s your favourite loyalty program?’ I’m always joining, engaging with and contributing to hundreds of...
Adidas Creators Club – a loyalty program fail.
Creators Club is the loyalty program of global mega-brand Adidas. It is always surprising to engage with the loyalty programs of major brands and discover poor design,...