e.l.f. Cosmetics offers a lesson in engagement through their loyalty program the e.l.f. Beauty Squad. The cosmetic brand continues to find more ways to stimulate their...
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The Nordy Club: Inside Nordstrom’s thriving program
For a while now I have felt disappointed by Australian fashion retailers and their unengaging member experience. From lack of selection and sales support to many, dull...
Earn stamps and status with Hotels.com Rewards
I don’t know about you but after two years of being stuck at home, I am desperate to start travelling again. But I was nervous about the cost of travelling and curious...
The Bubbler’s Club – Innovation in small business loyalty programs
Innovative loyalty programs are frequently considered to be the by-product of well-established corporate enterprises, many of whom possess the wealth and capacity to...
KISSKILL’s Devoted to Lingerie program: Sex sells but loyalty retains
Loyalty programs, particularly in retail industries have become increasingly monotonous and unmemorable. Moreover, they often lack originality and an on-brand...
Frank Body’s Hotel Pink: Harnessing the power of member generated advocacy
Frank Body is a very well-known skin care brand popular for its signature coffee-scrub, but even more so for the brand’s clever embodiment and personification of the...
M life Rewards – What happens in Vegas (does not have to stay) in Vegas
The MGM Grand – the famous fluorescent green building in Las Vegas that has been host to countless major entertainment events over the years. Think shows from The...
Bonds & Me: Reviving member engagement.
The Bonds & Me loyalty program has recently undergone an exciting makeover, claiming to offer new ways to reward its members every time they shop with Bonds. Bonds...
Reebok UNLOCKED – Loyalty engagement done right
The must-have footwear fashion item for many young adults of the 21st century has evolved from the tall stiletto or custom leather shoe to the common...
A ‘Genius’ program from Booking.com: The Genius idea that changed it all
As my list of “places to visit once lockdown is over” extends, so does my curiosity about how to get there, where to stay, and what to do – and how to save or earn with...