We are Australia’s
leading loyalty consulting agency.
.
WHAT WE DO
WE DESIGN LOYALTY PROGRAMS WHICH DRIVE…
ENGAGEMENT.
BRAND AFFINITY.
ADVOCACY.
RETENTION.
MARKET SHARE.
LOYALTY.
Our CLIENTS
We have consulted for major brands globally across multiple industries and markets including B2C & B2B.
OurServices
We use our data-driven Deep DIVE© process to design, implement and operate best-practise loyalty programs. We also educate companies and individuals about loyalty and member engagement strategy.
DESIGN.
We design world class loyalty programs:
- Loyalty program design
- Marketing Campaigns
- Lifecycle Management Strategy
- Market Research
- Data Analytics Strategy
- Commercial Modelling
IMPLEMENT.
We implement best-practise loyalty design:
- Technical Solutions
- Platform Sourcing
- Tender Process Management
- Reward Sourcing
- Project Management
- Launch Strategy
OPERATE.
We operate to grow member lifetime value:
- Platform Management
- Marketing & Lifecycle Execution
- Reward Store Operation
- Customer Care Support
- Reporting & Analytics
- Strategic Program Optimisation
EDUCATE.
We educate to nurture industry evolution:
- Conference Presentations
- Loyalty Courses
- Loyalty Psychology Insight
- Educational Articles & Publications
- Industry & Trend Monitoring
- Staff Training
OUR DEEP DIVE©
PROCESS
Our data-driven Deep DIVE© process is a step-by-step approach utilised to efficiently and cost-effectively design, implement and operate a world leading customer loyalty program.
Our WORK
Our experienced team has designed and redesigned B2C & B2B loyalty programs across virtually every industry.
OUR
PUBLICATIONS
We’ve conducted independent government-funded loyalty industry research, written the book on blockchain loyalty, and created Australia’s leading loyalty education course.
ACCC's 'Australia's Loyalty Schemes' Report
The most comprehensive report ever written on the Australian loyalty industry, written by Loyalty & Reward Co for the ACCC. The report covers the history, design, monetisation of loyalty and more.
Blockchain Loyalty (2nd Edition)
The world’s first book on the use of blockchain in loyalty programs. Blockchain Loyalty provides deep insight into how blockchain and cryptocurrencies are disrupting loyalty and reinventing marketing.
Loyalty Programs: The Complete Guide
A comprehensive and global view of all aspects of loyalty programs. Loyalty Programs: The Complete Guide combines a wide range of academic research, loyalty psychology and industry expertise.
Two-Day Loyalty & Member Engagement Course
Private courses and training. Loyalty & Reward Co have designed and regularly run private courses for corporate clients to educate on loyalty best-practise and drive stronger member engagement.
Our INSIGHTS
Our team are obsessed with studying, researching and reviewing approaches to loyalty program design, consumer psychology, communications, data collection and new industry developments.
Read our latest insights and articles.
Goodbye Woolworths Rewards, Hello Everyday Rewards… again?
There is a new (but old) name, and new shiny orange card. Last week, Woolworths rebranded the Woolworths Reward loyalty program to the name Everyday Rewards. The...
UBER HATES ME. My life-long quest to join Uber Rewards.
Why does Uber hate me so? Let me count the ways. Actually, there’s only one way; Uber Rewards. At the end of 2018, Uber announced the launch of their points and tiers...
Forget gamification – The next loyalty mega-trend is digital games
Games are defined as ‘an activity that one engages in for amusement or fun’, and ‘a complete episode or period of play, ending in a final result’.[1] Gamification is...