We are Australia’s
leading loyalty consulting agency.
.
Our CLIENTS
We have acted as loyalty consultants for major brands globally across multiple industries and markets including B2C & B2B.
WHAT WE DO
OurServices
We help our clients develop loyalty strategies which drive aquisition, engagement, retention, brand affinity, advocacy and ROI.
DESIGN.
We provide expert loyalty consulting:
- Loyalty Program Design
- Lifecycle Management Strategy
- Marketing Campaigns
- Market Research
- Data Structure & Analytics
- Commercial Modelling
IMPLEMENT.
We manage effective implementation:
- Technical Solutions
- Platform Sourcing
- Tender Process Management
- Reward Sourcing
- Project Management
- Launch Strategy
OPERATE.
We guide operations and strategic evolution:
- Platform Management
- Marketing & Lifecycle Execution
- Reward Store Operation
- Customer Care Support
- Reporting & Analytics
- Strategic Program Optimisation
EDUCATE.
We share loyalty industry knowledge:
- Conference Presentations
- Loyalty Courses
- Loyalty Psychology Insight
- Educational Articles & Publications
- Industry & Trend Monitoring
- Staff Training
WE literally wrote
THE BOOK ON LOYALTY
Our vast experience working as loyalty consultants has fuelled the creation of the most comprehensive book on loyalty programs available. Over 150 global case studies practically support the concepts detailed throughout.
Our WORK
Our team of loyalty consultants have designed and redesigned successful B2C & B2B loyalty programs.
OUR DEEP DIVE©
PROCESS
Our data-driven Deep DIVE© process is a step-by-step approach utilised to efficiently and cost-effectively design, implement and operate a world-class customer loyalty program.
OUR
PUBLICATIONS
We’ve created Australia’s leading loyalty education course, conducted independent government-funded loyalty industry research and created multiple books on loyalty.
Loyalty Programs: The Complete Guide
A comprehensive and global view of all aspects of loyalty programs. Loyalty Programs: The Complete Guide combines a wide range of academic research, loyalty psychology and industry expertise.
ACCC's 'Australia's Loyalty Schemes' Report
The most comprehensive report ever written on the Australian loyalty industry, written by Loyalty & Reward Co for the ACCC. The report covers history, design, monetisation of loyalty and more.
ADMA Loyalty Programs Masterclass
The Loyalty Programs Masterclass is in partnership with ADMA, Australia’s leading industry body for marketers. The course covers all aspects of loyalty program strategy, psychology and execution.
Blockchain Loyalty (2nd Edition)
The world’s first book on the use of blockchain in loyalty programs. Blockchain Loyalty provides deep insight into how blockchain and cryptocurrencies are disrupting loyalty and reinventing marketing.
Our INSIGHTS
Our team are obsessed with studying, researching and reviewing approaches to loyalty program design, consumer psychology, communications, data collection and new industry developments.
Read our latest insights and articles.
Klarna x Flybuys Partnership: who benefits?
This is a partnership between two of my favourite companies. On the one hand we have Flybuys, Australia’s oldest loyalty program with 8 million active members. On the...
Loyalty programs with Philip Shelper – An interview on Everybody Hates Your Brand podcast
Everybody hates your brand is a weekly podcast from two marketing veterans, Jen Clinehens and Rob Voase, who discuss everything from CRM to Customer experience to Brand...
Yak Pay will pump your frequent flyer points balance to the moon.
Airlines will bounce back It’s clear to everyone that airlines are having a tough time, and are likely to suffer for quite a few years. Industry observers...