Adidas Creators Club – a loyalty program fail.
Creators Club is the loyalty program of global mega-brand Adidas. It is always surprising to engage with the loyalty programs of major brands and discover poor design, sloppy execution and …
About
We are loyalty management consultants.
We design loyalty programs.
We source & implement loyalty platform solutions.
We teach loyalty theory.
We apply loyalty psychology.
We advocate blockchain loyalty.
We drive engagement.
Clients
We have consulted for major brands globally across multiple industries and markets, in B2C & B2B.
Services
We use our data-driven Deep DIVE© process to design, implement and operate best-practice loyalty programs. We also educate companies and individuals about loyalty and member engagement strategy.
Operation
We operate to grow member lifetime value:
– Platform management
– Marketing & lifecycle execution
– Reward store operation
– Customer care support
– Reporting & analytics
– Strategic program optimisation
Education
We educate to nurture industry evolution:
– Conference Presentations
– Loyalty Courses
– Loyalty Psychology Insights
– Educational Articles & Publications
– Industry & Trend Monitoring
– Staff training
A LOYALTY & REWARD CO REPORT FOR THE ACCC
The most comprehensive report ever written on the Australian loyalty industry, written by Loyalty & Reward Co for the ACCC.
The report covers the history of loyalty schemes, loyalty scheme design, loyalty scheme monetisation, data collection and usage, emerging business and data practices and more.
Blockchain Loyalty 2nd Edition by Philip Shelper
This edition is very comprehensive, covering a wide range of topics to inform readers about the enormous amount of innovation taking place in this space. It includes loyalty programs rewarding members with a cryptocurrency instead of points and miles, and major bank and airline programs which have enhanced their existing loyalty systems with an enterprise blockchain layer. There’s also a full chapter dedicated to blockchain marketing, plus a chapter contributed by lawyers Piper Alderman on tax and legal considerations.
Visit www.blockchainloyalty.io for links to purchase and for regular industry news.
Available to purchase at : 
Projects
Our experienced team has delivered results for clients and their customers over a wide variety of industries across B2C & B2B. Here’s a selection of our engagements:
Testimonials
Aussie MerciadezSenior Partnerships, Loyalty Manager
OPTUS
Loyalty & Reward Co were instrumental in launching Optus Perks. They have outstanding knowledge about loyalty program design and execution across multiple industries. They are intuitive marketers and strategic thinkers with an amazing ability to walk in the shoes of others.
Jason ZimExecutive Director, Engagement
NPD GROUP
We hired Loyalty & Reward Co to conduct a deep dive of our loyalty program, in an effort to help reduce reward costs without impacting our high retention rates. Phil and his team did an outstanding job identifying various short and long term solutions. We recently implemented a solution that they recommended for reward fulfillment, which has already led to an enormous cost savings!
Nicki CramLoyalty Partnerships Manager
HCF
Loyalty & Reward Co helped HCF create a loyalty strategy that considered research insights and industry regulations. The program recognises member loyalty and provides partner discounts to help offset private health insurance costs. Loyalty & Reward Co have extensive experience in loyalty program design. Their insights, shared at a senior management level, influenced the execution of the program to ensure it delivers to the best interests of our members.
Insights
Our team are obsessed with studying, researching and reviewing approaches to loyalty program design, communications, data collection and new industry developments. Read our latest insights and articles.
A discussion about retention; Annex Cloud and Loyalty & Reward Co.
I was recently interviewed by Al Lalani from Annex Cloud, as part of their Market Movers series. We had a wide-ranging conversation that spanned the psychology of retention, loyalty design …
Why progress is motivating: the loyalty psychology behind the Goal Gradient Effect.
Goal Gradient Effect First reported by Hull (1934)[1], the Goal Gradient Effect states that the tendency to approach a goal increases with proximity to the goal. Hull found that rats …
EonX launch a world-class gamified employee communications tool
EonX develop fully-branded enterprise platforms for organisations looking to better connect, reward and securely transact with their members, customers and employees. Their clients include Optus, Suncorp, AAMI, GuildSuper and RACQ. …
Family travel when you can’t travel – A Letter From The World
In these challenging pandemic times, taking kids on overseas travel to introduce them to new cultural experiences just isn’t possible. With Covid-19 continuing to spread on nearly all continents, foreign …
Exploring the use of Scarcity Bias in loyalty programs
The scarcity effect states the more difficult it is to acquire an item, the more value that item has. They conducted experiments where students were asked to rate the value and attractiveness of cookies that were either in abundant supply or scarce supply.
Moral Self-Licensing: Why We Reward Good Behaviour With Indulgence
“I’ve been running every day, but I haven’t had this many snacks in years” is what the creator of the hit sci-fi show ‘Black Mirror’ said in a recent interview …
Here’s how major loyalty programs make hundreds of millions of dollars profit.
A small number of coalition loyalty programs around the world are highly profitable, with their annual billings in the billions and profits in the hundreds of millions. According to IdeaWorksCompany[1], …
Let's Talk
Loyalty & Reward Co
Australia :
Stone & Chalk Level 4, 11 York St Sydney, 2000
+61 414 210 601