We design the world’s best loyalty programs for the world’s best brands.



We have acted as loyalty consultants for major brands globally across multiple industries and markets including B2C & B2B.

coates hire australia
Australian Competition & Consumer Commission
bws australia
Retail Employees Superannuation Trust
urban adventures
Finstro Business Finance and Funding
The Hospitals Contribution Fund of Australia
reffind blockchain loyality
reffind blockchain loyality
Singtel Optus Pty Limited Australia
officeworks australia
Dan Murphy Australia
The NPD Group Australia
Credit Suisse Group
Haircare Australia
Procter & Gamble Australia Pty Ltd
boc limited
Lendlease Australia
Singtel Optus Pty Limited Australia
West HQ
sumo salad australia
cellarmasters australia
first choice liquor
first choice liquor
Macquarie Group Limited
common wealth bank australia
coates hire australia
entertainment australia
The Gillette Company
Resimax Group
El Al Israel Airlines Ltd
Langton's Fine Wines
officeworks australia
Lendlease Australia
olay australia
Schneider Electric Australia
Snooze Australia
Vintage Cellars Australia's Fine Wine Specialist
West HQ
Jucy Group Limited
HOYTS cinemas australia
MyHouse Australia
Amdocs leading software
peto australia
Demand Film Australia
urban adventures



Our loyalty consulting agency helps clients develop loyalty strategies which drive aquisition, engagement, retention, brand affinity, advocacy and ROI.

loyalty consulting


We provide expert loyalty consulting:

  • Loyalty Program Design
  • Lifecycle Management Strategy
  • Marketing Campaigns
  • Market Research
  • Data Structure & Analytics
  • Commercial Modelling
effective implementation


We manage effective implementation:

  • Technical Solutions
  • Platform Sourcing
  • Tender Process Management
  • Reward Sourcing
  • Project Management
  • Launch Strategy
operations and strategic evolution


We guide operations and strategic evolution:

  • Platform Management
  • Marketing & Lifecycle Execution
  • Reward Store Operation
  • Customer Care Support
  • Reporting & Analytics
  • Strategic Program Optimisation


We share loyalty industry knowledge:

  • Conference Presentations
  • Loyalty Courses
  • Loyalty Psychology Insight
  • Educational Articles & Publications
  • Industry & Trend Monitoring
  • Staff Training

WE literally wrote


We teach loyalty to loyalty professionals.

Our vast experience working as loyalty consultants has fuelled the creation of the most comprehensive book on loyalty programs available. Over 150 global case studies practically support the concepts detailed throughout.


Loyalty programs the complete guide book



Our team of loyalty consultants have designed and redesigned successful B2C & B2B loyalty programs.


Our data-driven Deep DIVE© process is a step-by-step approach utilised to efficiently and cost-effectively design, implement and operate a world-class customer loyalty program.



We’ve created Australia’s leading loyalty education course, conducted independent government-funded loyalty industry research and created multiple books on loyalty.

Loyalty Programs The Complete Guide

Loyalty Programs: The Complete Guide

A comprehensive and global view of all aspects of loyalty programs.  Loyalty Programs: The Complete Guide combines a wide range of academic research, loyalty psychology and industry expertise.

Learn more

Australian competition & consumer commission

ACCC's 'Australia's Loyalty Schemes' Report

The most comprehensive report ever written on the Australian loyalty industry, written by Loyalty & Reward Co for the ACCC. The report covers history, design, monetisation of loyalty and more.

Learn more

ADMA Loyalty Programs Masterclass

ADMA Loyalty Programs & Consumer Engagement Course

The Loyalty Programs & Consumer Engagement Course is in partnership with ADMA, Australia’s leading industry body for marketers. The course covers all aspects of loyalty program strategy, psychology and execution.

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Blockchain Loyalty

Blockchain Loyalty (2nd Edition)

The world’s first book on the use of blockchain in loyalty programs. Blockchain Loyalty provides deep insight into how blockchain and cryptocurrencies are disrupting loyalty and reinventing marketing.

Learn more

“Loyalty & Reward Co were engaged by Entertainment as they have a reputation for being at the cutting-edge of loyalty innovation. They worked with our senior management team to help develop our Strategy and an entirely new product for our business which merges payments and loyalty into a single solution. Their consulting professionalism and loyalty expertise is world-class.”

Stephen Harrison



“Loyalty and Reward Co have been trusted partners of Loyalty NZ over the last four years. Philip and the team have a deep knowledge of loyalty programmes and principles, and customer engagement technology in all its forms. They are seasoned collaborators and are eager to apply their deep knowledge to our specific situation. They listen to what we are asking for and tailor their work and approach accordingly, whilst always being courageous enough to challenge our thinking and assumptions. Loyalty and Reward Co are our go-to when we need an outside-in point of view with real credibility."

Lizzy Ryley

Chief Executive Officer

Loyalty NZ

“Loyalty and Reward Co don’t have a cookie cutter approach to loyalty. They partnered with us to deeply understand the challenges or our business and develop a bespoke loyalty solution. They have a real knack for balancing the customer perspective, with your business requirements while drawing on their extensive loyalty experience. They listen, they challenge and they add value from the first conversation. Their solution provided us with a short term approach and longer term road map to driving loyalty and retention plus the tools to put it into action.”

Lois Donaldson

General Manager Marketing, Product & Business Development

Wine Selectors

"Loyalty & Reward Co were instrumental in launching Optus Perks. They have outstanding knowledge about loyalty program design and execution across multiple industries. They are intuitive marketers and strategic thinkers with an amazing ability to walk in the shoes of others."

Aussie Merciadez

Senior Partnerships, Loyalty Manager


Singtel Optus Pty Limited Australia

"We hired Loyalty & Reward Co to conduct a deep dive of our loyalty program, in an effort to help reduce reward costs without impacting our high retention rates. Phil and his team did an outstanding job identifying various short and long term solutions. We recently implemented a solution that they recommended for reward fulfillment, which has already led to an enormous cost savings!"

Jason Zim

Executive Director, Engagement

NPD Group

"Loyalty & Reward Co helped HCF create a loyalty strategy that considered research insights and industry regulations. The program recognises member loyalty and provides partner discounts to help offset private health insurance costs. Loyalty & Reward Co have extensive experience in loyalty program design. Their insights, shared at a senior management level, influenced the execution of the program to ensure it delivers to the best interests of our members."

Nicki Cram

Loyalty Partnerships Manager




Our team are obsessed with studying, researching and reviewing approaches to loyalty program design, consumer psychology, communications, data collection and new industry developments.

Read our latest insights and articles.

Web3 Loyalty: An Introduction

Web3 Loyalty: An Introduction

Loyalty & Reward Co first explored the use of blockchain in loyalty in 2017, which included a world-first research project at the University of NSW. Since then, the...

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