We are Australia’s
leading loyalty consulting agency.

.

WHAT WE DO

WE DESIGN LOYALTY PROGRAMS WHICH DRIVE…

ENGAGEMENT.
BRAND AFFINITY.
ADVOCACY.

RETENTION.
MARKET SHARE.
LOYALTY.

Our CLIENTS

We have consulted for major brands globally across multiple industries and markets including B2C & B2B.

Services

OurServices

We use our data-driven Deep DIVE© process to design, implement and operate best-practice loyalty programs. We also educate companies and individuals about loyalty and member engagement strategy.

DESIGN.

We design world-class loyalty programs:

  • Loyalty program design
  • Marketing Campaigns
  • Lifecycle Management Strategy
  • Market Research
  • Data Analytics Strategy
  • Commercial Modelling

IMPLEMENT.

We implement best-practice loyalty design:

  • Technical Solutions
  • Platform Sourcing
  • Tender Process Management
  • Reward Sourcing
  • Project Management
  • Launch Strategy

OPERATE.

We operate to grow member lifetime value:

  • Platform Management
  • Marketing & Lifecycle Execution
  • Reward Store Operation
  • Customer Care Support
  • Reporting & Analytics
  • Strategic Program Optimisation

EDUCATE.

We educate to nurture industry evolution:

  • Conference Presentations
  • Loyalty Courses
  • Loyalty Psychology Insight
  • Educational Articles & Publications
  • Industry & Trend Monitoring
  • Staff Training

OUR DEEP DIVE©
PROCESS

Our data-driven Deep DIVE© process is a step-by-step approach utilised to efficiently and cost-effectively design, implement and operate a world-class customer loyalty program.

Our WORK

 

Our experienced team has designed and redesigned B2C & B2B loyalty programs across virtually every industry.

OUR

PUBLICATIONS

We’ve conducted independent government-funded loyalty industry research, written the book on blockchain loyalty, and created Australia’s leading loyalty education course.

ACCC's 'Australia's Loyalty Schemes' Report

The most comprehensive report ever written on the Australian loyalty industry, written by Loyalty & Reward Co for the ACCC. The report covers the history, design, monetisation of loyalty and more.

Learn more

Blockchain Loyalty (2nd Edition)

The world’s first book on the use of blockchain in loyalty programs. Blockchain Loyalty provides deep insight into how blockchain and cryptocurrencies are disrupting loyalty and reinventing marketing.

Learn more

Loyalty Programs: The Complete Guide

A comprehensive and global view of all aspects of loyalty programs.  Loyalty Programs: The Complete Guide combines a wide range of academic research, loyalty psychology and industry expertise.

Learn more

"Loyalty & Reward Co were instrumental in launching Optus Perks. They have outstanding knowledge about loyalty program design and execution across multiple industries. They are intuitive marketers and strategic thinkers with an amazing ability to walk in the shoes of others."

Aussie Merciadez

Senior Partnerships, Loyalty Manager

OPTUS

"We hired Loyalty & Reward Co to conduct a deep dive of our loyalty program, in an effort to help reduce reward costs without impacting our high retention rates. Phil and his team did an outstanding job identifying various short and long term solutions. We recently implemented a solution that they recommended for reward fulfillment, which has already led to an enormous cost savings!"

Jason Zim

Executive Director, Engagement

NPD Group

"Loyalty & Reward Co helped HCF create a loyalty strategy that considered research insights and industry regulations. The program recognises member loyalty and provides partner discounts to help offset private health insurance costs. Loyalty & Reward Co have extensive experience in loyalty program design. Their insights, shared at a senior management level, influenced the execution of the program to ensure it delivers to the best interests of our members."

Nicki Cram

Loyalty Partnerships Manager

HCF

News

Our INSIGHTS

Our team are obsessed with studying, researching and reviewing approaches to loyalty program design, consumer psychology, communications, data collection and new industry developments.

Read our latest insights and articles.

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