WE DRIVE DELIGHT | INSIGHTS | GROWTH | RETENTION | LOYALTY

We drive engagement. We are Loyalty & Reward Co.

Services & Solutions Let’s Talk

About

We are loyalty management consultants.
We design loyalty programs.
We source & implement loyalty platform solutions.
We teach loyalty theory.
We apply loyalty psychology.
We advocate blockchain loyalty.
We drive engagement.

Clients

We’ve provided loyalty consulting services, platform solutions and reward product supply to the following companies:

Services & Solutions

Loyalty Consulting

We consult end-to-end:
– Loyalty program design
– Commercial modelling
– Marketing strategy
– Legal and regulatory
– Platform solution sourcing
– Training
– Reporting & analytics
– Post-launch operations

Loyalty Platform Solutions

With hundreds of quality loyalty platforms available, finding the right solution for your program can be confusing. We can identify the right platform to meet your requirements, or run a tender process to ensure a cost-effective outcome. Our expertise in accessing and implementing multiple platforms across many industries ensures you will find the optimal solution.

Customer Lifecycle Management

Customer Lifecycle Management (CLM) involves defining the stages through which a customer progresses when considering, purchasing and using products, and the associated business processes the company uses to drive acquisition, engagement, growth & loyalty. An effective CLM can enable powerful customer interaction strategies that generate significant business growth, profitability and competitive differentiation. Loyalty & Reward Co specialise in CLM design and execution.

Blockchain Loyalty Consulting

We have extensive experience in blockchain loyalty programs, where a member is rewarded with a cryptocurrency instead of points or miles. We will lead all design and implementation steps from whitepaper to tokenomics. Our CEO has literally written the book; “Blockchain Loyalty: Disrupting loyalty and reinventing marketing using cryptocurrencies,” by Philip Shelper

Blockchain Loyalty 2nd Edition by Philip Shelper
Blockchain Loyality 2nd-Edition

This edition is very comprehensive, covering a wide range of topics to inform readers about the enormous amount of innovation taking place in this space. It includes loyalty programs rewarding members with a cryptocurrency instead of points and miles, and major bank and airline programs which have enhanced their existing loyalty systems with an enterprise blockchain layer. There’s also a full chapter dedicated to blockchain marketing, plus a chapter contributed by lawyers Piper Alderman on tax and legal considerations.

Visit www.blockchainloyalty.io for links to purchase and for regular industry news.

Available to purchase at :


Projects

Optus Perks
Commonwealth Bank
Procter & Gamble
Reffind
Credit Suisse
El Al Airlines
Sunbeam
Officeworks
HCF
EZtoken
HOYTS Rewards
Dan Murphy’s

Testimonials

Gautam Rastogi
Loyalty Director

Phil’s knowledge in loyalty, industry best practice and can do attitude was invaluable in overcoming obstacles inherent in large multifaceted projects. Phil is a seasoned loyalty expert with a very positive attitude. I look forward to working with Phil in the future as he is an absolute pleasure to work with.

Heather Svendsen
Director Planning & Capability: Optus

I had the pleasure of working with Phil on setting up and creating the new Optus Perks loyalty and rewards program in 2015 and 2016. Phil was brought in for his expertise in loyalty and rewards. Under extremely tight deadlines, Phil helped us create an amazing program.

Aussie Merciadez
Loyalty & Rewards Manager: Optus

Phil is an intuitive marketer and strategic thinker with an amazing ability to walk in the shoes of others. Phil is a highly regarded professional in loyalty and marketing. Phil can take on any project or task with a consistent professional attitude which makes Phil an exceptional team player.

Insights

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Meet Loyalty & Reward Co

The Loyalty & Reward Co team share decades of combined loyalty experience and business success. Our management team are based in Sydney, Australia.

Phillip Shelper
Phillip Shelper

CEO & Founder

Prior to starting his company Loyalty & Reward Co, Phil spent 4 years at Qantas Frequent Flyer as Loyalty Product Manager, leaving in 2011. Phil also spent 8 years at Vodafone, where one of his roles was Loyalty & Retention Manager. Phil is a member of over 140 loyalty programs, and a researcher of loyalty psychology and loyalty history, all of which he uses to understand the essential dynamics of what makes a successful loyalty program. Phil speaks at loyalty conferences globally and is currently on the advisory board for the Australian Loyalty Association. Phil is the author of Blockchain Loyalty: Disrupting loyalty and reinventing marketing using cryptocurrencies.

Max Savransky
Max Savransky

Loyalty Director

Max has 10 years’ experience within the loyalty industry including roles at Mastercard Loyalty (Pinpoint), Silverneedle (Next & Sage Hotels) and Pureprofile. As Loyalty & CRM Manager at HOYTS, he launched the highly successful partnership with Qantas Frequent Flyer, including a world-first Qantas Points in-store redemption proposition. Max consults on program design, commercial modelling and lifecycle strategy, across both traditional and blockchain loyalty projects, and regularly speaks at loyalty conferences around Australia. Max is an active cryptocurrency trader and a key contributor to www.blockchainloyalty.io, a global resource centre for all things blockchain loyalty.

Stacey Lyons
Stacey Lyons

Marketing Director

Stacey has a wealth of experience within loyalty, marketing and eCommerce across multiple channels and business models including Boost Juice, ModelCo and MyHouse. Most recently, Stacey has been managing the investor, member and retailer communications for blockchain loyalty company EZToken Rewards, as well as taking the lead on designing, developing, implementing and operationalising Resident Rewards, a new member benefits program for Lendlease.
Stacey is a proud pioneer of women in blockchain and attends meet-ups regularly. She built the website www.blockchainloyalty.io and regularly contributes content.

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Loyalty & Reward Co

Australia :

The Studio Level 6, 11 York St Sydney, 2000

Hong Kong :

22/F., 3 Lockhart Road, Wanchai, Hong Kong.

Thailand :

71 Phayathai Road, Ratchathewi, Bangkok 10400, THAILAND.

+61 414 210 601
hello@rewardco.com.au