We are Australia’s
leading loyalty consulting agency.



We have consulted for major brands globally across multiple industries and markets including B2C & B2B.



We design loyalty programs which drive engagement, brand affinity, advocacy, retention, market share and loyalty.


We design world-class loyalty programs:

  • Loyalty program design
  • Marketing Campaigns
  • Lifecycle Management Strategy
  • Market Research
  • Data Analytics Strategy
  • Commercial Modelling


We implement best-practice loyalty design:

  • Technical Solutions
  • Platform Sourcing
  • Tender Process Management
  • Reward Sourcing
  • Project Management
  • Launch Strategy


We operate to grow member lifetime value:

  • Platform Management
  • Marketing & Lifecycle Execution
  • Reward Store Operation
  • Customer Care Support
  • Reporting & Analytics
  • Strategic Program Optimisation


We educate to nurture industry evolution:

  • Conference Presentations
  • Loyalty Courses
  • Loyalty Psychology Insight
  • Educational Articles & Publications
  • Industry & Trend Monitoring
  • Staff Training

WE literally wrote


The most comprehensive book on loyalty program theory and practice available. Supported by over 150 global case studies




Our experienced team has designed and redesigned B2C & B2B loyalty programs across virtually every industry.


Our data-driven Deep DIVE© process is a step-by-step approach utilised to efficiently and cost-effectively design, implement and operate a world-class customer loyalty program.



We’ve conducted independent government-funded loyalty industry research, written the book on blockchain loyalty, and created Australia’s leading loyalty education course.

Loyalty Programs: The Complete Guide

A comprehensive and global view of all aspects of loyalty programs.  Loyalty Programs: The Complete Guide combines a wide range of academic research, loyalty psychology and industry expertise.

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ACCC's 'Australia's Loyalty Schemes' Report

The most comprehensive report ever written on the Australian loyalty industry, written by Loyalty & Reward Co for the ACCC. The report covers history, design, monetisation of loyalty and more.

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ADMA Loyalty Programs Masterclass

The Loyalty Programs Masterclass is in partnership with ADMA, Australia’s leading industry body for marketers. The course covers all aspects of loyalty program strategy, psychology and execution.

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Blockchain Loyalty (2nd Edition)

The world’s first book on the use of blockchain in loyalty programs. Blockchain Loyalty provides deep insight into how blockchain and cryptocurrencies are disrupting loyalty and reinventing marketing.

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"Loyalty & Reward Co were instrumental in launching Optus Perks. They have outstanding knowledge about loyalty program design and execution across multiple industries. They are intuitive marketers and strategic thinkers with an amazing ability to walk in the shoes of others."

Aussie Merciadez

Senior Partnerships, Loyalty Manager


"We hired Loyalty & Reward Co to conduct a deep dive of our loyalty program, in an effort to help reduce reward costs without impacting our high retention rates. Phil and his team did an outstanding job identifying various short and long term solutions. We recently implemented a solution that they recommended for reward fulfillment, which has already led to an enormous cost savings!"

Jason Zim

Executive Director, Engagement

NPD Group

"Loyalty & Reward Co helped HCF create a loyalty strategy that considered research insights and industry regulations. The program recognises member loyalty and provides partner discounts to help offset private health insurance costs. Loyalty & Reward Co have extensive experience in loyalty program design. Their insights, shared at a senior management level, influenced the execution of the program to ensure it delivers to the best interests of our members."

Nicki Cram

Loyalty Partnerships Manager




Our team are obsessed with studying, researching and reviewing approaches to loyalty program design, consumer psychology, communications, data collection and new industry developments.

Read our latest insights and articles.

All aboard the B2B loyalty boom

All aboard the B2B loyalty boom

With loyalty being nothing more than a buzz word within most organisations over many years, it’s great to see that many B2B companies are realising the benefits a good...

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