We are Australia’s
leading loyalty consulting agency.

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Our CLIENTS

We have acted as loyalty consultants for major brands globally across multiple industries and markets including B2C & B2B.

common wealth bank australia
Australian Competition & Consumer Commission
bws australia
Retail Employees Superannuation Trust
Finstro Business Finance and Funding
The Hospitals Contribution Fund of Australia
Langton's Fine Wines
Singtel Optus Pty Limited Australia
Dan Murphy Australia
The NPD Group Australia
Liquorland
Haircare Australia
Procter & Gamble Australia Pty Ltd
reffind blockchain loyality
Lendlease Australia
sumo salad australia
cellarmasters australia
Credit Suisse Group
Resimax Group
Macquarie Group Limited
urban adventures
coates hire australia
entertainment australia
The Gillette Company
Oral-B
El Al Israel Airlines Ltd
Jucy Group Limited
first choice liquor
officeworks australia
olay australia
Schneider Electric Australia
Snooze Australia
Vintage Cellars Australia's Fine Wine Specialist
boc limited
West HQ
HOYTS cinemas australia
Sportsbet.com.au
SK-II
MyHouse Australia
Amdocs leading software
peto australia
Demand Film Australia

WHAT WE DO

OurServices

We help our clients develop loyalty strategies which drive aquisition, engagement, retention, brand affinity, advocacy and ROI.

loyalty consulting

DESIGN.

We provide expert loyalty consulting:

  • Loyalty Program Design
  • Lifecycle Management Strategy
  • Marketing Campaigns
  • Market Research
  • Data Structure & Analytics
  • Commercial Modelling
effective implementation

IMPLEMENT.

We manage effective implementation:

  • Technical Solutions
  • Platform Sourcing
  • Tender Process Management
  • Reward Sourcing
  • Project Management
  • Launch Strategy
operations and strategic evolution

OPERATE.

We guide operations and strategic evolution:

  • Platform Management
  • Marketing & Lifecycle Execution
  • Reward Store Operation
  • Customer Care Support
  • Reporting & Analytics
  • Strategic Program Optimisation
educate

EDUCATE.

We share loyalty industry knowledge:

  • Conference Presentations
  • Loyalty Courses
  • Loyalty Psychology Insight
  • Educational Articles & Publications
  • Industry & Trend Monitoring
  • Staff Training

WE literally wrote

THE BOOK ON LOYALTY

Our vast experience working as loyalty consultants has fuelled the creation of the most comprehensive book on loyalty programs available. Over 150 global case studies practically support the concepts detailed throughout.

 

Loyalty programs the complete guide book

Our WORK

 

Our team of loyalty consultants have designed and redesigned successful B2C & B2B loyalty programs.

OUR DEEP DIVE©
PROCESS

Our data-driven Deep DIVE© process is a step-by-step approach utilised to efficiently and cost-effectively design, implement and operate a world-class customer loyalty program.

OUR

PUBLICATIONS

We’ve created Australia’s leading loyalty education course, conducted independent government-funded loyalty industry research and created multiple books on loyalty.

Loyalty Programs The Complete Guide

Loyalty Programs: The Complete Guide

A comprehensive and global view of all aspects of loyalty programs.  Loyalty Programs: The Complete Guide combines a wide range of academic research, loyalty psychology and industry expertise.

Learn more

Australian competition & consumer commission

ACCC's 'Australia's Loyalty Schemes' Report

The most comprehensive report ever written on the Australian loyalty industry, written by Loyalty & Reward Co for the ACCC. The report covers history, design, monetisation of loyalty and more.

Learn more

ADMA Loyalty Programs Masterclass

ADMA Loyalty Programs Masterclass

The Loyalty Programs Masterclass is in partnership with ADMA, Australia’s leading industry body for marketers. The course covers all aspects of loyalty program strategy, psychology and execution.

Learn more

Blockchain Loyalty

Blockchain Loyalty (2nd Edition)

The world’s first book on the use of blockchain in loyalty programs. Blockchain Loyalty provides deep insight into how blockchain and cryptocurrencies are disrupting loyalty and reinventing marketing.

Learn more

"Loyalty & Reward Co were instrumental in launching Optus Perks. They have outstanding knowledge about loyalty program design and execution across multiple industries. They are intuitive marketers and strategic thinkers with an amazing ability to walk in the shoes of others."

Aussie Merciadez

Senior Partnerships, Loyalty Manager

OPTUS

"We hired Loyalty & Reward Co to conduct a deep dive of our loyalty program, in an effort to help reduce reward costs without impacting our high retention rates. Phil and his team did an outstanding job identifying various short and long term solutions. We recently implemented a solution that they recommended for reward fulfillment, which has already led to an enormous cost savings!"

Jason Zim

Executive Director, Engagement

NPD Group

"Loyalty & Reward Co helped HCF create a loyalty strategy that considered research insights and industry regulations. The program recognises member loyalty and provides partner discounts to help offset private health insurance costs. Loyalty & Reward Co have extensive experience in loyalty program design. Their insights, shared at a senior management level, influenced the execution of the program to ensure it delivers to the best interests of our members."

Nicki Cram

Loyalty Partnerships Manager

HCF

News

Our INSIGHTS

Our team are obsessed with studying, researching and reviewing approaches to loyalty program design, consumer psychology, communications, data collection and new industry developments.

Read our latest insights and articles.

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