Loyalty & Reward Co

WE DRIVE DELIGHT | INSIGHTS | GROWTH | RETENTION | LOYALTY

We drive engagement. We are Loyalty & Reward Co.

Services & Solutions Let’s Talk

About

We are loyalty management consultants.
We design loyalty programs.
We source & implement loyalty platform solutions.
We teach loyalty theory.
We apply loyalty psychology.
We advocate blockchain loyalty.
We drive engagement.

Clients

We’ve provided loyalty consulting services, platform solutions and reward product supply to the following companies:

Services & Solutions

Loyalty Consulting

We consult end-to-end:
– Loyalty program design
– Commercial modelling
– Marketing strategy
– Legal and regulatory
– Platform solution sourcing
– Training
– Reporting & analytics
– Post-launch operations

Loyalty Platform Solutions

With hundreds of quality loyalty platforms available, finding the right solution for your program can be confusing. We can identify the right platform to meet your requirements, or run a tender process to ensure a cost-effective outcome. Our expertise in accessing and implementing multiple platforms across many industries ensures you will find the optimal solution.

Customer Lifecycle Management

Customer Lifecycle Management (CLM) involves defining the stages through which a customer progresses when considering, purchasing and using products, and the associated business processes the company uses to drive acquisition, engagement, growth & loyalty. An effective CLM can enable powerful customer interaction strategies that generate significant business growth, profitability and competitive differentiation. Loyalty & Reward Co specialise in CLM design and execution.

Blockchain Loyalty Consulting

We have extensive experience in blockchain loyalty programs, where a member is rewarded with a cryptocurrency instead of points or miles. We will lead all design and implementation steps from whitepaper to tokenomics. Our CEO has literally written the book; “Blockchain Loyalty: Disrupting loyalty and reinventing marketing using cryptocurrencies,” by Philip Shelper

A LOYALTY & REWARD CO REPORT FOR THE ACCC

The most comprehensive report ever written on the Australian loyalty industry, written by Loyalty & Reward Co for the ACCC.

The report covers the history of loyalty schemes, loyalty scheme design, loyalty scheme monetisation, data collection and usage, emerging business and data practices and more.

Download the full report for free here.

Blockchain Loyalty 2nd Edition by Philip Shelper

This edition is very comprehensive, covering a wide range of topics to inform readers about the enormous amount of innovation taking place in this space. It includes loyalty programs rewarding members with a cryptocurrency instead of points and miles, and major bank and airline programs which have enhanced their existing loyalty systems with an enterprise blockchain layer. There’s also a full chapter dedicated to blockchain marketing, plus a chapter contributed by lawyers Piper Alderman on tax and legal considerations.

Visit www.blockchainloyalty.io for links to purchase and for regular industry news.

Available to purchase at :

Projects

Optus Perks

Commonwealth Bank

Procter & Gamble

Reffind

Credit Suisse

El Al Airlines

Sunbeam

Officeworks

HCF

EZtoken

HOYTS Rewards

Dan Murphy’s

Testimonials

Gautam Rastogi

Loyalty Director

Phil’s knowledge in loyalty, industry best practice and can do attitude was invaluable in overcoming obstacles inherent in large multifaceted projects. Phil is a seasoned loyalty expert with a very positive attitude. I look forward to working with Phil in the future as he is an absolute pleasure to work with.

Heather Svendsen

Director Planning & Capability: Optus

I had the pleasure of working with Phil on setting up and creating the new Optus Perks loyalty and rewards program in 2015 and 2016. Phil was brought in for his expertise in loyalty and rewards. Under extremely tight deadlines, Phil helped us create an amazing program.

Aussie Merciadez

Loyalty & Rewards Manager: Optus

Phil is an intuitive marketer and strategic thinker with an amazing ability to walk in the shoes of others. Phil is a highly regarded professional in loyalty and marketing. Phil can take on any project or task with a consistent professional attitude which makes Phil an exceptional team player.