We are Australia’s
leading loyalty consulting agency.
.
Our CLIENTS
We have consulted for major brands globally across multiple industries and markets including B2C & B2B.
WHAT WE DO
OurServices
We design loyalty programs which drive engagement, brand affinity, advocacy, retention, market share and loyalty.
DESIGN.
We design world-class loyalty programs:
- Loyalty program design
- Marketing Campaigns
- Lifecycle Management Strategy
- Market Research
- Data Analytics Strategy
- Commercial Modelling
IMPLEMENT.
We implement best-practice loyalty design:
- Technical Solutions
- Platform Sourcing
- Tender Process Management
- Reward Sourcing
- Project Management
- Launch Strategy
OPERATE.
We operate to grow member lifetime value:
- Platform Management
- Marketing & Lifecycle Execution
- Reward Store Operation
- Customer Care Support
- Reporting & Analytics
- Strategic Program Optimisation
EDUCATE.
We educate to nurture industry evolution:
- Conference Presentations
- Loyalty Courses
- Loyalty Psychology Insight
- Educational Articles & Publications
- Industry & Trend Monitoring
- Staff Training
WE literally wrote
THE BOOK ON LOYALTY
The most comprehensive book on loyalty program theory and practice available. Supported by over 150 global case studies
Our WORK
Our experienced team has designed and redesigned B2C & B2B loyalty programs across virtually every industry.
OUR DEEP DIVE©
PROCESS
Our data-driven Deep DIVE© process is a step-by-step approach utilised to efficiently and cost-effectively design, implement and operate a world-class customer loyalty program.
OUR
PUBLICATIONS
We’ve conducted independent government-funded loyalty industry research, written the book on blockchain loyalty, and created Australia’s leading loyalty education course.
ACCC's 'Australia's Loyalty Schemes' Report
The most comprehensive report ever written on the Australian loyalty industry, written by Loyalty & Reward Co for the ACCC. The report covers the history, design, monetisation of loyalty and more.
Blockchain Loyalty (2nd Edition)
The world’s first book on the use of blockchain in loyalty programs. Blockchain Loyalty provides deep insight into how blockchain and cryptocurrencies are disrupting loyalty and reinventing marketing.
Loyalty Programs: The Complete Guide
A comprehensive and global view of all aspects of loyalty programs. Loyalty Programs: The Complete Guide combines a wide range of academic research, loyalty psychology and industry expertise.
ADMA Loyalty Programs Masterclass
The Loyalty Programs Masterclass is in partnership with ADMA, Australia’s leading industry body for marketers. The course covers all aspects of loyalty program strategy, psychology and execution.
Our INSIGHTS
Our team are obsessed with studying, researching and reviewing approaches to loyalty program design, consumer psychology, communications, data collection and new industry developments.
Read our latest insights and articles.
Twitch is the Ultimate Example of Gamification
Twitch is the world’s leading live streaming platform for creative content, with a primary focus on video games. Millions of gamers stream their live gameplay,...
Menulog’s Baller Banquet: Gamifying food delivery 🥳🥳🥳
Menulog’s biggest party has kicked off, and we’re all invited! The online food delivery service has recently launched a new promotional campaign titled the ‘Baller...
Give with Bing: Charity through loyalty
Give with Bing is a new way to support the causes you care about from Microsoft. In early October of 2020, the tech giant announced a shift in product naming from Bing...