Loyalty & Reward Co – We are loyalty management consultants.

WE DRIVE DELIGHT | INSIGHTS | GROWTH | RETENTION | LOYALTY

We drive engagement. We are Loyalty & Reward Co.

Services & Solutions Let’s Talk

About

We are loyalty management consultants.
We design loyalty programs.
We source & implement loyalty platform solutions.
We teach loyalty theory.
We apply loyalty psychology.
We drive engagement.

Clients

We’ve provided loyalty consulting services, platform solutions and reward product supply to the following companies:

Services & Solutions

Loyalty Consulting

We consult end-to-end:
– Loyalty program design
– Commercial modelling
– Marketing strategy
– Legal and regulatory
– Platform solution sourcing
– Training
– Reporting & analytics
– Post-launch operations

Loyalty Platform Solutions

With hundreds of quality loyalty platforms available, finding the right solution for your program can be confusing. We can identify the right platform to meet your requirements, or run a tender process to ensure a cost-effective outcome. Our expertise in accessing and implementing multiple platforms across many industries ensures you will find the optimal solution.

Customer Lifecycle Management

Customer Lifecycle Management (CLM) involves defining the stages through which a customer progresses when considering, purchasing and using products, and the associated business processes the company uses to drive acquisition, engagement, growth & loyalty. An effective CLM can enable powerful customer interaction strategies that generate significant business growth, profitability and competitive differentiation. Loyalty & Reward Co specialise in CLM design and execution.

Qantas Frequent Flyer & Velocity Frequent Flyer Specialist

Partnering with a major loyalty program can be complex and confusing, but can deliver major benefits to your business. We specialise in determining whether a partnership with Qantas Frequent Flyer, Velocity Frequent Flyer, Flybuys or a bank program is the right strategy for your business. We will lead the negotiation process, including commercial modelling & contract review, to ensure the best outcome for your company.

ENGAGEMENT: TO ATTRACT AND HOLD FAST

Projects

Optus Perks

Credit Suisse

Procter & Gamble

El Al Airlines

Sunbeam

Officeworks

Testimonials

Gautam Rastogi

Loyalty Director

Phil’s knowledge in loyalty, industry best practice and can do attitude was invaluable in overcoming obstacles inherent in large multifaceted projects. Phil is a seasoned loyalty expert with a very positive attitude. I look forward to working with Phil in the future as he is an absolute pleasure to work with.

Heather Svendsen

Director Planning & Capability: Optus

I had the pleasure of working with Phil on setting up and creating the new Optus Perks loyalty and rewards program in 2015 and 2016. Phil was brought in for his expertise in loyalty and rewards. Under extremely tight deadlines, Phil helped us create an amazing program.

Aussie Merciadez

Loyalty & Rewards Manager: Optus

Phil is an intuitive marketer and strategic thinker with an amazing ability to walk in the shoes of others. Phil is a highly regarded professional in loyalty and marketing. Phil can take on any project or task with a consistent professional attitude which makes Phil an exceptional team player.