We have acted as loyalty consultants for major brands globally across multiple industries and markets including B2C & B2B.
WHAT WE DO
Our loyalty consulting agency helps clients develop loyalty strategies which drive aquisition, engagement, retention, brand affinity, advocacy and ROI.
We provide expert loyalty consulting:
- Loyalty Program Design
- Lifecycle Management Strategy
- Marketing Campaigns
- Market Research
- Data Structure & Analytics
- Commercial Modelling
We manage effective implementation:
- Technical Solutions
- Platform Sourcing
- Tender Process Management
- Reward Sourcing
- Project Management
- Launch Strategy
We guide operations and strategic evolution:
- Platform Management
- Marketing & Lifecycle Execution
- Reward Store Operation
- Customer Care Support
- Reporting & Analytics
- Strategic Program Optimisation
We share loyalty industry knowledge:
- Conference Presentations
- Loyalty Courses
- Loyalty Psychology Insight
- Educational Articles & Publications
- Industry & Trend Monitoring
- Staff Training
WE literally wrote
THE BOOK ON LOYALTY
We teach loyalty to loyalty professionals.
Our vast experience working as loyalty consultants has fuelled the creation of the most comprehensive book on loyalty programs available. Over 150 global case studies practically support the concepts detailed throughout.
Our team of loyalty consultants have designed and redesigned successful B2C & B2B loyalty programs.
OUR DEEP DIVE©
Our data-driven Deep DIVE© process is a step-by-step approach utilised to efficiently and cost-effectively design, implement and operate a world-class customer loyalty program.
We’ve created Australia’s leading loyalty education course, conducted independent government-funded loyalty industry research and created multiple books on loyalty.
Loyalty Programs: The Complete Guide
A comprehensive and global view of all aspects of loyalty programs. Loyalty Programs: The Complete Guide combines a wide range of academic research, loyalty psychology and industry expertise.
ACCC's 'Australia's Loyalty Schemes' Report
The most comprehensive report ever written on the Australian loyalty industry, written by Loyalty & Reward Co for the ACCC. The report covers history, design, monetisation of loyalty and more.
ADMA Loyalty Programs & Consumer Engagement Course
The Loyalty Programs & Consumer Engagement Course is in partnership with ADMA, Australia’s leading industry body for marketers. The course covers all aspects of loyalty program strategy, psychology and execution.
Blockchain Loyalty (2nd Edition)
The world’s first book on the use of blockchain in loyalty programs. Blockchain Loyalty provides deep insight into how blockchain and cryptocurrencies are disrupting loyalty and reinventing marketing.
Our team are obsessed with studying, researching and reviewing approaches to loyalty program design, consumer psychology, communications, data collection and new industry developments.
Read our latest insights and articles.
Brands are increasingly considering the adoption of card-linking and bank account-linking to supplement their loyalty program proposition for customers. Banks, card...
Customer delight is a powerful strategy that brands can use either tactically or as an ongoing technique to drive deeper member engagement. The emotion of 'delight'...
Loyalty & Reward Co first explored the use of blockchain in loyalty in 2017, which included a world-first research project at the University of NSW. Since then, the...