We are Australia’s
leading loyalty consulting agency.
.
Our CLIENTS
We have acted as loyalty consultants for major brands globally across multiple industries and markets including B2C & B2B.
WHAT WE DO
OurServices
We help our clients develop loyalty strategies which drive aquisition, engagement, retention, brand affinity, advocacy and ROI.
DESIGN.
We provide expert loyalty consulting:
- Loyalty Program Design
- Lifecycle Management Strategy
- Marketing Campaigns
- Market Research
- Data Structure & Analytics
- Commercial Modelling
IMPLEMENT.
We manage effective implementation:
- Technical Solutions
- Platform Sourcing
- Tender Process Management
- Reward Sourcing
- Project Management
- Launch Strategy
OPERATE.
We guide operations and strategic evolution:
- Platform Management
- Marketing & Lifecycle Execution
- Reward Store Operation
- Customer Care Support
- Reporting & Analytics
- Strategic Program Optimisation
EDUCATE.
We share loyalty industry knowledge:
- Conference Presentations
- Loyalty Courses
- Loyalty Psychology Insight
- Educational Articles & Publications
- Industry & Trend Monitoring
- Staff Training
WE literally wrote
THE BOOK ON LOYALTY
Our vast experience working as loyalty consultants has fuelled the creation of the most comprehensive book on loyalty programs available. Over 150 global case studies practically support the concepts detailed throughout.
Our WORK
Our team of loyalty consultants have designed and redesigned successful B2C & B2B loyalty programs.
OUR DEEP DIVE©
PROCESS
Our data-driven Deep DIVE© process is a step-by-step approach utilised to efficiently and cost-effectively design, implement and operate a world-class customer loyalty program.
OUR
PUBLICATIONS
We’ve created Australia’s leading loyalty education course, conducted independent government-funded loyalty industry research and created multiple books on loyalty.
Loyalty Programs: The Complete Guide
A comprehensive and global view of all aspects of loyalty programs. Loyalty Programs: The Complete Guide combines a wide range of academic research, loyalty psychology and industry expertise.
ACCC's 'Australia's Loyalty Schemes' Report
The most comprehensive report ever written on the Australian loyalty industry, written by Loyalty & Reward Co for the ACCC. The report covers history, design, monetisation of loyalty and more.
ADMA Loyalty Programs Masterclass
The Loyalty Programs Masterclass is in partnership with ADMA, Australia’s leading industry body for marketers. The course covers all aspects of loyalty program strategy, psychology and execution.
Blockchain Loyalty (2nd Edition)
The world’s first book on the use of blockchain in loyalty programs. Blockchain Loyalty provides deep insight into how blockchain and cryptocurrencies are disrupting loyalty and reinventing marketing.
“Loyalty and Reward Co don’t have a cookie cutter approach to loyalty. They partnered with us to deeply understand the challenges or our business and develop a bespoke loyalty solution. They have a real knack for balancing the customer perspective, with your business requirements while drawing on their extensive loyalty experience. They listen, they challenge and they add value from the first conversation. Their solution provided us with a short term approach and longer term road map to driving loyalty and retention plus the tools to put it into action.”
Lois Donaldson
General Manager Marketing, Product & Business Development
Wine Selectors
"Loyalty & Reward Co were instrumental in launching Optus Perks. They have outstanding knowledge about loyalty program design and execution across multiple industries. They are intuitive marketers and strategic thinkers with an amazing ability to walk in the shoes of others."
Aussie Merciadez
Senior Partnerships, Loyalty Manager
OPTUS
"We hired Loyalty & Reward Co to conduct a deep dive of our loyalty program, in an effort to help reduce reward costs without impacting our high retention rates. Phil and his team did an outstanding job identifying various short and long term solutions. We recently implemented a solution that they recommended for reward fulfillment, which has already led to an enormous cost savings!"
Jason Zim
Executive Director, Engagement
NPD Group
"Loyalty & Reward Co helped HCF create a loyalty strategy that considered research insights and industry regulations. The program recognises member loyalty and provides partner discounts to help offset private health insurance costs. Loyalty & Reward Co have extensive experience in loyalty program design. Their insights, shared at a senior management level, influenced the execution of the program to ensure it delivers to the best interests of our members."
Nicki Cram
Loyalty Partnerships Manager
HCF
Our INSIGHTS
Our team are obsessed with studying, researching and reviewing approaches to loyalty program design, consumer psychology, communications, data collection and new industry developments.
Read our latest insights and articles.
UNIQLO App: Where did it all go wrong?
I’m a fan of UNIQLO. I like their products; the limited-edition collaborations, the signature closet staples and the typically low-cost high-quality design. The same...
Bald men don’t buy shampoo, and other lessons in loyalty
As a bald man, whenever I walk into a store that sells hair care products, I often think, ‘Why are they selling that? I haven’t used shampoo for 25 years. It makes no...
Build muscles and your points balance with Elite Supps
The Loyalty & Reward Co team live for two things; working out and stacking points. Which is why we were delighted when we stumbled across Elite Supps loyalty...