Max Brenner was founded in 1996 in Israel by the original “bald man”, Oded Brenner, and past business colleague Max Fichtman. Brenner had planned to be a writer, and in...
Month: May 2022
A global recession is coming. Is your loyalty program ready?
Recession is coming There are plenty of concerning financial and economic statistics out there which assign a high probability that the world is headed for recession....
La estrategia de fidelización de Rappi
Así como en el resto del mundo, desde el inicio de la pandemia, el uso de los servicios de comida a domicilio se disparó en América Latina. Dichos servicios existen...
Mad Mex Big Burrito Challenge
Written by Federico Couret and Scott Harrison A one-kilo burrito (plus churros) sounds like a lot, but it’s no match for two hungry loyalty consultants. Especially when...
Peach Airlines Travel Lottery: Games & mystery flights! A new twist on airline points programs
The loyalty currency (points) model is without a doubt, the most commonly used framework in major enterprise loyalty programs. This is particularly true for the Airline...
Earn money on your online purchases with Swagbucks
Swagbucks is a cashback app that allows members to save money with coupons and promo codes when shopping at featured stores online. Swagbucks is quickly becoming a...
Health Insurance: A Comparison of Loyalty Programs
Health insurance, like many utility services, is a given for most Australians. Being an essential service, customers are always on the lookout for value. There are many...
CBA’s engaging new program – Commbank Yello
CBA has continued its rapid digital transformation to enhance the customer experience across the banking business. The launch of CommBank Yello was recently announced,...
THE INTERNATIONAL BANK OF PANCAKES LOYALTY PROGRAM
The International Bank of Pancakes opened to the public last month in the US. Hungry Americans can now save PanCoins, which are crypto-pancakes they can use to buy a...
What is a Loyalty Option and does it generate loyalty?
The 2020s have provided a landscape for historic changes in financial markets. Rollercoaster market movements, meme stocks, ultra-low interest rates, crypto, FAANG,...