Marvel superheroes and comic books are a much-loved part of popular culture, contributing billions of dollars’ worth in collectible action figures and movies every...

Marvel superheroes and comic books are a much-loved part of popular culture, contributing billions of dollars’ worth in collectible action figures and movies every...
Super Mario, one of the big names of 1980’s video games, has made a huge resurgence in recent years thanks to Nintendo offering new games exclusively and LEGO creating...
BWS are really feeling the heat after launching a 100 Days of Summer campaign that falls short of the previous year. Every year, the 100 Days of Summer campaign kicks...
Gaining the attention of consumers has become increasingly difficult. Over time, many of the initiatives that brands once campaigned to excite us have set a precedent,...
Loyalty programs, when designed and executed correctly, can work to generate increased visits, spend, brand affinity, advocacy, retention and market share. For this...
"Ladies and Gentleman, welcome to 2020. If you ain't sourcing on Fortnite you're missing out." -- Delian Asparouhov, Founders Fund. The Loyalty & Reward Co team are...
Life as an artist is getting harder. Across the world government funding for the arts has been cut substantially since the GFC to offset deficit blow-outs brought on by...