Marvel superheroes and comic books are a much-loved part of popular culture, contributing billions of dollars’ worth in collectible action figures and movies every...
Games
LEGO Super Mario; a brilliant model for loyalty program stimulation.
Super Mario, one of the big names of 1980’s video games, has made a huge resurgence in recent years thanks to Nintendo offering new games exclusively and LEGO creating...
This year’s 100 Days of Summer is a real BWS bummer
BWS are really feeling the heat after launching a 100 Days of Summer campaign that falls short of the previous year. Every year, the 100 Days of Summer campaign kicks...
The Rise of White Label Gaming Platforms with Gamify
Gaining the attention of consumers has become increasingly difficult. Over time, many of the initiatives that brands once campaigned to excite us have set a precedent,...
12 top customer loyalty trends for 2021 and beyond
Loyalty programs, when designed and executed correctly, can work to generate increased visits, spend, brand affinity, advocacy, retention and market share. For this...
Connecting Founders and Investors through Fortnite.
"Ladies and Gentleman, welcome to 2020. If you ain't sourcing on Fortnite you're missing out." -- Delian Asparouhov, Founders Fund. The Loyalty & Reward Co team are...
Introducing ‘make’: our new Start-Up which helps talented artists generate a sustainable income
Life as an artist is getting harder. Across the world government funding for the arts has been cut substantially since the GFC to offset deficit blow-outs brought on by...