Customer delight, commonly referred to as ‘surprise and delight’, is a powerful technique for driving deeper member engagement in the loyalty industry.
Surprise and delight is very powerful from a consumer psychology perspective. A marketing strategy designed to increase customer loyalty and engagement through unexpected rewards, the surprise and delight approach focuses …
These are tough times. Hospitals in some countries are overwhelmed. People are dying. Commodities are being hoarded. Share markets are crashing. Even safe haven assets like gold and Bitcoin are …
At Loyalty & Reward Co, we design a lot of loyalty programs for major brands, but we generally start the conversation by talking about designing a ‘customer engagement’ program. We …
It was lunch time and I had a mission: get some food and join a new loyalty program. I knew there was one place to go. As a fan of …
The other day I bought some movie tickets for my wife and I to see the new Elton John biography, Rocketman. For those of you contemplating seeing it – yes, it …
Yesterday it was announced that KIA motors are launching their new KIA Ownership Rewards Program named KORP
It’s tough to cut through all the clutter and noise and make your brand / message stand out. For you marketers out there, I totally get it. However, the one …
The AFR recently published an article suggesting that unnamed marketing sources within Telstra had all but confirmed the planned launch of a new loyalty program called Telstra Plus. If true, …
Cadbury definitely didn’t invent the chocolate treasure hunt, but they sure are taking it to the next level with the execution of their new Crème Egg campaign in the UK.
Companies delivering meal kits with fresh, healthy produce for easier and faster cooking are no longer a new phenomenon.
