Month: May 2020

Benefitting from behavioural biases

Benefitting from behavioural biases

If loyalty programs aim to positively influence consumer behaviour, then understanding how consumers make decisions and the factors that influence decision making is an...

The Power of Digital EQ

The Power of Digital EQ

I wanted to share an excellent example of acknowledgement, personalisation and customer engagement by Uber Eats – all thanks to a combination of really smart thinking...