We design the world’s best loyalty programs

As loyalty consultants we utilise our industry expertise to ensure the right program design is chosen to deliver on key business objectives.

We will work with you to develop a superior loyalty program that addresses your brand’s challenges and stimulates positive member behaviour.

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Loyalty Program Design

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Data Analytics Strategy

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Commercial Modelling

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Technical Evaluation & Sourcing

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Market Research

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Customer Journey Mapping

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Customer Retention Strategy

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Lifecycle Management Strategy

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Loyalty Program Positioning

We implement the final program design

Implementing a new loyalty program can be challenging. We are technology agnostic. This ensures we use our independent knowledge of loyalty platforms to evaluate and select the optimal technical solution for your objectives.

We can also provide end-to-end project management to ensure a smooth execution of your program and a seamless customer experience.

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Technical Solutions

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Loyalty Platform Sourcing

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Tender Process Management

(incl. RFPs and platform negotiations)

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Shopify Loyalty Apps Experts

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Project Management

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Marketing Campaigns

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Launch Strategy

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Partnership & Reward Sourcing

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Security & Fraud

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Terms & Conditions

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Testing & Training

We operate and optimise loyalty programs for success

We can provide full or partial program management. We’ll optimise based on real program data and outcomes to lead the strategic evolution of your loyalty program.

As the leading loyalty consulting group, we stay ahead of the industry standard ensuring our clients maintain a competitive advantage.

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Marketing & Lifecycle Execution

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Partnership Sourcing

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Offer Sourcing

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Vendor Management

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Reward Store Management

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Reporting & Analytics

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Data-driven Optimisation

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Program Growth & Evolution Strategies

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Loyalty Program Data Governance

We can audit and optimise your loyalty program

We can conduct an audit of your existing loyalty program to determine what gaps exist in your customer loyalty strategy.

We do this by collecting and analysing key metrics against industry benchmarks to help you make better decisions and improve your program’s effectiveness.

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Strategic Program Review

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Gap Analysis

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Project Health Check

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Optimisation Strategy

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Program Growth Strategies

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Evolution Roadmap

We are loyalty innovators, ahead of new trends

Being obsessed with customer loyalty means we are constantly staying ahead of new industry trends.

As a team of global loyalty experts we are constantly reviewing and benchmarking loyalty programs and platforms to ensure that we can provide our clients with the most cutting-edge solutions.

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Industry Research & Reviews

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Future Trends

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AI and Machine Learning

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Blockchain and Web3 Loyalty

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Card-linking and Open Banking

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Fractionalised Assets

We educate the world’s loyalty professionals

We have an unrivalled depth of loyalty industry knowledge.

We constantly review the global market with frequently published articles, have acted as government advisors, provide courses to educate marketing professionals, and have written multiple books on loyalty.

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Loyalty Courses

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Industry Monitoring & Trends

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Industry Research Reports

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Speaking Engagements

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Articles & Whitepapers

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Loyalty Psychology

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Staff Training & Workshops

Let's talk

Need to level up your loyalty program? Want to tap into our expertise? Let's talk!