The Member Lifecycle Management (MLM) approach focuses on creating a managed communications and contact strategy across all touch points to support and nurture prospects and customers through the six key areas of the customer journey: acquisition, onboarding, growth, advocacy, retention, and winback.
It provides loyalty program operators better insights and communication approaches to manage segments, personalise and automate communications and drive conversions and retention.
I was recently interviewed by Al Lalani from Annex Cloud, as part of their Market Movers series. We had a wide-ranging conversation that spanned the psychology of retention, loyalty design …
Communication is a central part of any customer loyalty program. When we consider the basic stages of any member lifecycle engagement strategy, effective communication is necessary every step of the …
For Father’s Day, Optus Perks & HOYTS have teamed up to deliver a massive-value reward. Optus Perks members who attend HOYTS sessions between 10am and 7pm on Father’s Day, 4th …
Despite being just 3 years old, Loyalty & Reward Co have come a long way. Clients including HOYTS, Optus, El Al Airlines, Officeworks, Metcash and Credit Suisse have benefited from …
