I was recently interviewed by Al Lalani from Annex Cloud, as part of their Market Movers series. https://youtu.be/qmotAIdwBD8 We had a wide-ranging conversation that...
Lifecycle Management
Why Preference Centres are an important part of any loyalty program
Communication is a central part of any customer loyalty program. When we consider the basic stages of any member lifecycle engagement strategy, effective communication...
Optus Perks set to deliver the best Father’s Day ever!
For Father’s Day, Optus Perks & HOYTS have teamed up to deliver a massive-value reward. Optus Perks members who attend HOYTS sessions between 10am and 7pm on...
Loyalty & Reward Co execute brand refresh and launch new website
Despite being just 3 years old, Loyalty & Reward Co have come a long way. Clients including HOYTS, Optus, El Al Airlines, Officeworks, Metcash and Credit Suisse...