In the new era of data, zero-party is digital gold. Data is becoming increasingly integral as brands seek to understand more about their customers. But as this desire...
Lifecycle Management
Adore Beauty launch their first ever loyalty program. Here’s an inside look.
Adore Beauty are Australia’s leading online beauty retailer, and today they secretly launched Adore Society (their brand-new loyalty program) to their existing...
Google’s harsh new unsubscribe prompt could destroy your marketing database
The ability for users to be able to unsubscribe from email marketing lists is a regulatory requirement. But Google’s increasingly sophisticated and automated process...
A discussion about retention; Annex Cloud and Loyalty & Reward Co.
I was recently interviewed by Al Lalani from Annex Cloud, as part of their Market Movers series. https://youtu.be/qmotAIdwBD8 We had a wide-ranging conversation that...
Why Preference Centres are an important part of any loyalty program
Communication is a central part of any customer loyalty program. When we consider the basic stages of any member lifecycle engagement strategy, effective communication...
Optus Perks set to deliver the best Father’s Day ever!
For Father’s Day, Optus Perks & HOYTS have teamed up to deliver a massive-value reward. Optus Perks members who attend HOYTS sessions between 10am and 7pm on...
Loyalty & Reward Co execute brand refresh and launch new website
Despite being just 3 years old, Loyalty & Reward Co have come a long way. Clients including HOYTS, Optus, El Al Airlines, Officeworks, Metcash and Credit Suisse...