Health insurance, like many utility services, is a given for most Australians. Being an essential service, customers are always on the lookout for value. There are many...
Lifecycle Management
Should you consider a paid loyalty program?
The paid loyalty scene has long been an arena that many retailers have been hesitant to get involved in. But is this framework the future of loyalty and rewards? Should...
Loyalty communications: 3 ways to improve engagement
Communications play a critical role in establishing a more personal, one on one connection with your members. However, one of the biggest reasons consumers today avoid...
Referral strategies you should know about
Referral strategies you should know about Referral programs should form part of your overall loyalty strategy, to ensure you’re making the most of your most engaged...
Zero-Party Data: What Is It & How To Collect It?
In the new era of data, zero-party is digital gold. Data is becoming increasingly integral as brands seek to understand more about their customers. But as this desire...
Adore Beauty launch their first ever loyalty program. Here’s an inside look.
Adore Beauty are Australia’s leading online beauty retailer, and today they secretly launched Adore Society (their brand-new loyalty program) to their existing...
Google’s harsh new unsubscribe prompt could destroy your marketing database
The ability for users to be able to unsubscribe from email marketing lists is a regulatory requirement. But Google’s increasingly sophisticated and automated process...
A discussion about retention; Annex Cloud and Loyalty & Reward Co.
I was recently interviewed by Al Lalani from Annex Cloud, as part of their Market Movers series. https://youtu.be/qmotAIdwBD8 We had a wide-ranging conversation that...
Why Preference Centres are an important part of any loyalty program
Communication is a central part of any customer loyalty program. When we consider the basic stages of any member lifecycle engagement strategy, effective communication...
Optus Perks set to deliver the best Father’s Day ever!
For Father’s Day, Optus Perks & HOYTS have teamed up to deliver a massive-value reward. Optus Perks members who attend HOYTS sessions between 10am and 7pm on...