Back in 2008, I joined Qantas Frequent Flyer, and worked in the Program Design team for nearly 4 years. That period was a golden one for Qantas Frequent Flyer; the...
Month: August 2017
Menulog Kills Their Loyalty Program Dead
Menulog has a variety of approaches to deliver value to members and thereby engender loyalty. And according to their market research, their formal loyalty program is...