Loyalty can save your small business. Read this.
Since the rapid on-set of the COVID_19 pandemic, many retails stores have been forced to close or have been hard hit by a drastic reduction in sales. A number of …
Loyalty in the age of Coronavirus
These are tough times. Hospitals in some countries are overwhelmed. People are dying. Commodities are being hoarded. Share markets are crashing. Even safe haven assets like gold and Bitcoin …
Customer Engagement & Loyalty Course: Sydney, May 2020
While the Australian loyalty industry is highly sophisticated and thriving, trying to access a loyalty education in Australia has always been challenging. Designing, implement and operating a loyalty or member …
Aldi do. Messina do. Do you embrace the Treasure Hunt, too?
At Loyalty & Reward Co, we design a lot of loyalty programs for major brands, but we generally start the conversation by talking about designing a ‘customer engagement’ program. We …
Connecting Founders and Investors through Fortnite.
“Ladies and Gentleman, welcome to 2020. If you ain’t sourcing on Fortnite you’re missing out.” — Delian Asparouhov, Founders Fund. The Loyalty & Reward Co team are big gamers, mainly …
Sydney Customer Engagement & Loyalty Event. Book Now!
The Sydney loyalty industry’s night of nights is almost upon us, with the Australian Loyalty Associations’s ‘Sydney Customer Engagement & Loyalty Event’ to be held Thursday 19th March at The …
I joined Uniqlo’s loyalty program. I regret it already.
I don’t shop there myself, but my kids seem to love Uniqlo clothes, so last weekend we picked up some Minions t-shirts and headed to the register. Joining the queue, …
Invest in your loyalty education.
The Australian Loyalty Association, the lead loyalty industry body in Australia, has announced the launch of a Customer Engagement & Loyalty Course. The 2 day course, the first of which will …
Qantas Frequent Flyer announces major changes. Here they are.
With Olivia Wirth previously heading up PR for Qantas, the carefully staged press conference (announced days earlier and successfully generating lots of free press and social media coverage) showed her …
Smith’s Spinning Up A Massive Marketing Database With Their Latest Promotion
Smith’s latest promotional campaign is set to deliver them a sizeable marketing database thanks to a clever gamification design which invites customers to spin a digital wheel for the chance …