The International Loyalty Awards for 2022 are open for entries up until 14th February. The awards celebrate excellence, innovation and best practice in the loyalty...
Philip Shelper
Hermes – the ultimate luxury loyalty program that isn’t really a program
Many high end fashion brands do not have loyalty programs in the traditional sense, and the market isn’t overly concerned with providing points or discounts to their...
Should you consider a paid loyalty program?
The paid loyalty scene has long been an arena that many retailers have been hesitant to get involved in. But is this framework the future of loyalty and rewards? Should...
Open Loyalty release their 2021/22 Loyalty Trends Report
Open Loyalty have released their latest Loyalty Trends Report which covers existing and upcoming trends in customer loyalty marketing. Each year, Open Loyalty prepare...
BYJU’s Future School master the art of learning gamification
You may have seen the ads on LinkedIn promoting coding classes for kids from BYJU’s Future School. With my kids obsessed by video games and stuck in lockdown in Sydney,...
Is Underberg the perfect lockdown loyalty program?
Legend has it that drinking a bottle of Underberg a day makes Covid-19 lockdown pass by that little bit faster. I first encountered Underberg on a holiday in Germany....
LEGO Super Mario; a brilliant model for loyalty program stimulation.
Super Mario, one of the big names of 1980’s video games, has made a huge resurgence in recent years thanks to Nintendo offering new games exclusively and LEGO creating...
Klarna buys Stocard in hundred million Euro deal.
Finance Forward has reported that Klarna, the Swedish payment giant, has purchased Stocard. Stocard launched just ten years ago after co-founder David Handlos spent...
I just executed a Yak Pay triple dip. Now I’m drowning in Points.
The world is a depressing place at the moment with pandemic lockdowns, closed borders and far too many people sick and dying. With many turning their attention away...
Grill’d cooks up a tasty and generous loyalty program; Relish
Other than being well-known for healthy burgers (ignore the chips and Pepsi), Grill’d are also famous for their Local Matters bottle cap program. When making an order,...