While there’s lots of written theory about gamification, and there’s some really interesting case studies available for review, nothing beats getting a hands-on education. And what better place than a …
Sephora is suffering a backlash from their premium tier members after recently announcing changes to the Sephora Beauty Insider loyalty program. The first change announced is that members of all …
REFFIND Ltd. (ASX: RFN) engages Loyalty & Reward Co, established world-leaders in blockchain loyalty, to promote Loyyal’s “Internet of Loyalty” to major loyalty programs across Asia Pacific. SYDNEY, November 21, 2018 – Loyalty …
Loyalty & Reward Co are big supporters of the scientific method in determining new approaches to drive member engagement for loyalty and rewards programs. Since some of us have …
As a loyalty consultant, I belong to well over one hundred loyalty programs, and the one glaring consistency among all of them is the proliferation of marketing emails they send …
The single biggest technical issue facing loyalty program operators is how to match the member to the data. If a member of a loyalty program walks into a retailer and …
Over the past few years, China has been piloting its “Social Scorecard” system (SS for short), which is a nationwide reward points program for its citizens. However, they’ve applied some …
Loyalty & Reward Co read with particular interest an article by Grant Halverson recently on the Australian Productivity Commission (PC) Final Report into Competition in the Financial System. The PC …
US loyalty marketing agency Kobie (www.kobie.com) have released their findings of a research report which examines the state of loyalty among US consumers by gauging the role that timing, information …
Coffee cards are the most prolific loyalty program design of all time. They’re simple to understand, simple to track, and the reward is perfectly designed to appeal to the member. …
