PiCo solves the problem of data connectivity with any retail POS
The single biggest technical issue facing loyalty program operators is how to match the member to the data. If a member of a loyalty program walks into a retailer and …
China’s “Social Scorecard” rewards program is absolutely terrifying
Over the past few years, China has been piloting its “Social Scorecard” system (SS for short), which is a nationwide reward points program for its citizens. However, they’ve applied some …
Is the time-bomb ticking for Qantas Frequent Flyer?
Loyalty & Reward Co read with particular interest an article by Grant Halverson recently on the Australian Productivity Commission (PC) Final Report into Competition in the Financial System. The PC …
Point Of Sale still the best place to recruit loyalty program members
US loyalty marketing agency Kobie (www.kobie.com) have released their findings of a research report which examines the state of loyalty among US consumers by gauging the role that timing, information …
Coffee Card loyalty programs will save the world
Coffee cards are the most prolific loyalty program design of all time. They’re simple to understand, simple to track, and the reward is perfectly designed to appeal to the member. …
flybuys keeps smashing us with emails. Why?
The Loyalty & Reward Co team belong to a lot of loyalty programs. I mean literally hundreds. When we walk into a retailer and they ask if we’d like to …
We Trialed the BWS 1 Hour Deliver Service And It’s Bloody Brilliant!
Friday afternoons at Loyalty & Reward Co HQ inevitably involve some form of celebratory drinking after a week of grueling loyalty program design, with our preferred tipple being champagne. Of …
Are You A QFF Original Member? Qantas Wants To Celebrate With You!
As part of the celebrations of Qantas Frequent Flyer’s 30th Anniversary, CEO Lesley Grant herself is sending out commemorative tickets to the original frequent flyer members who joined all the way back in 1987. …
My Identity Was Stolen. Stocard Saved Me.
One of the challenges with being an idiot is you spend your life doing stupid things. Such was the case a few weeks ago when I took the kids to …
The Plastic Loyalty Membership Card Will Soon Be Replaced By . . . You
Most loyalty programs still require members to carry a plastic loyalty card around in their wallet. For the last several years industry commentators have been predicting their demise, with digital …