Invest in your loyalty education.
The Australian Loyalty Association, the lead loyalty industry body in Australia, has announced the launch of a Customer Engagement & Loyalty Course. The 2 day course, the first of which …
Qantas Frequent Flyer announces major changes. Here they are.
With Olivia Wirth previously heading up PR for Qantas, the carefully staged press conference (announced days earlier and successfully generating lots of free press and social media coverage) showed her …
Smith’s Spinning Up A Massive Marketing Database With Their Latest Promotion
Smith’s latest promotional campaign is set to deliver them a sizeable marketing database thanks to a clever gamification design which invites customers to spin a digital wheel for the chance …
Qantas Frequent Flyer Connects Consumer And Business Rewards Accounts
Qantas Loyalty has launched a new convenience feature for a sub-set of their frequent flyer program members; the ability to connect a consumer account and a Business Rewards account. Members …
eBay Plus just became relevant with major Coles partnership
eBay Plus was fully launched in June 2018 in the Australian market, with a range of benefits including free delivery on Plus items, free returns on Plus items, bonus flybuys …
Rewardle is ramping up the value offers, and they’re good.
Rewardle offers the convenience of using a single membership to manage collecting points, redeeming rewards, ordering and making payments (via their app) at cafes and other businesses. While most coffee …
Marley Spoon wants me back.
As a seasoned loyalty management consultant, I’ve enjoyed exposure to the inner workings of many companies to understand their loyalty program strategy and their approaches towards member engagement. One area …
Air Canada take Aeroplan loyalty program off Aimia’s hands
The purchase of Aeroplan loyalty program from Aimia by Air Canada has been completed, with the airline’s new loyalty program scheduled for launch in 2020. “Air Canada is creating an …
The Loyalty Magazine Awards 2019 entries close soon.
From today, there are less than two weeks to go for loyalty programs to submit entries for The Loyalty Magazine Awards 2019, with the deadline of 14th February fast approaching. …
Wanna understand gamification? Go play some games.
While there’s lots of written theory about gamification, and there’s some really interesting case studies available for review, nothing beats getting a hands-on education. And what better place than a …