Adidas Creators Club – a loyalty program fail.
Creators Club is the loyalty program of global mega-brand Adidas. It is always surprising to engage with the loyalty programs of major brands and discover poor design, sloppy execution and …
EonX launch a world-class gamified employee communications tool
EonX develop fully-branded enterprise platforms for organisations looking to better connect, reward and securely transact with their members, customers and employees. Their clients include Optus, Suncorp, AAMI, GuildSuper and RACQ. …
Family travel when you can’t travel – A Letter From The World
In these challenging pandemic times, taking kids on overseas travel to introduce them to new cultural experiences just isn’t possible. With Covid-19 continuing to spread on nearly all continents, foreign …
Here’s how major loyalty programs make hundreds of millions of dollars profit.
A small number of coalition loyalty programs around the world are highly profitable, with their annual billings in the billions and profits in the hundreds of millions. According to IdeaWorksCompany[1], …
#COVIDSafe needs a loyalty program strategy to boost downloads
The Australian government has launched a tracing app to fight Covid-19, and is encouraging Autralians to download it. When citizens download the app, they are asked to provide their name, …
Are my Velocity Points safe?
Virgin Australia has been forced into voluntary administration after the coronavirus restrictions have crippled their cash flow. The airline communicated to the ASX that the move would help “recapitalise the …
The True History Of Loyalty Programs
Image: ‘S&H Green Stamps’ by Andy Warhol (1962) Loyalty programs have been around for many years, but when did they first appear? Ancient Egypt (c. 5000-3100 B.C.) In Ancient Egypt: …
Loyalty can save your small business. Read this.
Since the rapid on-set of the COVID_19 pandemic, many retails stores have been forced to close or have been hard hit by a drastic reduction in sales. A number of …
Loyalty in the age of Coronavirus
These are tough times. Hospitals in some countries are overwhelmed. People are dying. Commodities are being hoarded. Share markets are crashing. Even safe haven assets like gold and Bitcoin are …
Customer Engagement & Loyalty Course: Sydney, May 2020
While the Australian loyalty industry is highly sophisticated and thriving, trying to access a loyalty education in Australia has always been challenging. Designing, implement and operating a loyalty or member …