With Olivia Wirth previously heading up PR for Qantas, the carefully staged press conference (announced days earlier and successfully generating lots of free press and social media coverage) showed her …
Smith’s latest promotional campaign is set to deliver them a sizeable marketing database thanks to a clever gamification design which invites customers to spin a digital wheel for the chance …
Qantas Loyalty has launched a new convenience feature for a sub-set of their frequent flyer program members; the ability to connect a consumer account and a Business Rewards account. Members …
eBay Plus was fully launched in June 2018 in the Australian market, with a range of benefits including free delivery on Plus items, free returns on Plus items, bonus flybuys …
Rewardle offers the convenience of using a single membership to manage collecting points, redeeming rewards, ordering and making payments (via their app) at cafes and other businesses. While most coffee …
As a seasoned loyalty management consultant, I’ve enjoyed exposure to the inner workings of many companies to understand their loyalty program strategy and their approaches towards member engagement. One area …
The purchase of Aeroplan loyalty program from Aimia by Air Canada has been completed, with the airline’s new loyalty program scheduled for launch in 2020. “Air Canada is creating an …
From today, there are less than two weeks to go for loyalty programs to submit entries for The Loyalty Magazine Awards 2019, with the deadline of 14th February fast approaching. …
While there’s lots of written theory about gamification, and there’s some really interesting case studies available for review, nothing beats getting a hands-on education. And what better place than a …
Sephora is suffering a backlash from their premium tier members after recently announcing changes to the Sephora Beauty Insider loyalty program. The first change announced is that members of all …
