The Power of Digital EQ
I wanted to share an excellent example of acknowledgement, personalisation and customer engagement by Uber Eats – all thanks to a combination of really smart thinking and the use of …
The curious absence of the ‘IKEA Effect’ from the IKEA Family loyalty program
What is the IKEA Effect? Norton et al (2011)[1] coined the ‘IKEA Effect’ as the title of their research paper, which detailed the value consumers placed on products they partially created. …
4 consumer expectations for loyalty programs post COVID-19
Like many people enduring lockdown, I’ve had plenty of time to think. One of the questions I’ve been grappling with for loyalty program operators, is how will consumer expectations change once …
The big brands doing their bit to combat COVID-19
The COVID-19 pandemic has had a terrible impact on many businesses and indeed, on the economy as a whole. As a result, many companies have been looking to explore new …
The evolution of a member offer strategy; getting the simple things right is key.
The My Dan Murphy’s program launched a few years ago with the key benefits of member offers, tailored VIP events and the chance to enter competitions. I must admit that my own …
Watch Rocketman to rocket your points earn
The other day I bought some movie tickets for my wife and I to see the new Elton John biography, Rocketman. For those of you contemplating seeing it – yes, it …
Calling relevancy, is there any relevancy anywhere?
It’s tough to cut through all the clutter and noise and make your brand / message stand out. For you marketers out there, I totally get it. However, the one …
Telstra may soon be launching a new loyalty program
The AFR recently published an article suggesting that unnamed marketing sources within Telstra had all but confirmed the planned launch of a new loyalty program called Telstra Plus. If true, …
Bringing gamification to market is easier than you might think.
Gamification (i.e. using elements of game-play in non-game environments) is a really great way to get consumers to engage with your brand and attain cut-through you may not ordinarily have …
Hyper-personalisation is a consumer expectation; why are so few companies doing it well?
The sub-optimal use of consumer data is a constant bugbear to many industry experts and consumers alike.