Gap Inc have recently announced the launch of a newly integrated single loyalty proposition called “One Membership. Four Brands.”. The new program will aim to simplify...
Max Savransky
Bilt Rewards – a way to earn points on your rental payments.
Bilt Rewards was recently launched to much fanfare, with tons of articles to be found by doing a quick Google search. Kairos, the company behind the idea, is trying to...
Popeyes Rewards; Y’all will be glad you joined.
Popeyes have just launched their new loyalty program, Popeyes Rewards. To y’all of my Australian based readers, Popeyes is a QSR with over 3,300 stores in the US and...
Westfield Plus: just another app taking up smart phone real estate.
Westfield knows a thing or two about real estate. And yet, they’ve launched an app which hardly justifies why anyone with a smart phone should dedicate any real estate...
Luxury watch subscription programs; trend or fad?
As a Breitling owner, I was quite interested in their recently launched proposition called Breitling Select; a subscription based watch trial concept. Let’s take a look...
Foxtel First: an epic fail.
Foxtel First launched in October 2019. Given it’s been almost a year, I thought I’d take a closer look into what’s on offer. The program is positioned as: “A free...
Tips on building an emotional connection with your customers.
Developing an emotional connection between a customer and a brand generates many positive outcomes; a willingness to pay more, stronger commitment, word of mouth...
People are compelled to give back; the Norm of Reciprocity explains why.
What is the Norm of Reciprocity? The reciprocity norm refers to an expectation that people will help those who helped them (Gouldner, 1960)[1]. For example, one person...
A discussion about retention; Annex Cloud and Loyalty & Reward Co.
I was recently interviewed by Al Lalani from Annex Cloud, as part of their Market Movers series. https://youtu.be/qmotAIdwBD8 We had a wide-ranging conversation that...
Exploring the use of Scarcity Bias in loyalty programs
What is a Scarcity Bias? The scarcity effect (Worchel et al, 1975)[1] states the more difficult it is to acquire an item, the more value that item has. They conducted...