With Olivia Wirth previously heading up PR for Qantas, the carefully staged press conference (announced days earlier and successfully generating lots of free press and social media coverage) showed her …
Yesterday it was announced that KIA motors are launching their new KIA Ownership Rewards Program named KORP
SMS isn’t innovative, and perhaps feels like an outdated or expensive channel with the rise of messaging apps and the cost-effectiveness of email, however if SMS is used intelligently, it …
The AFR recently published an article suggesting that unnamed marketing sources within Telstra had all but confirmed the planned launch of a new loyalty program called Telstra Plus. If true, …
Qantas Loyalty has launched a new convenience feature for a sub-set of their frequent flyer program members; the ability to connect a consumer account and a Business Rewards account. Members …
Ryanair has recently announced the launch of a new annual membership called Ryanair Choice, costing €/£199 per annum.
2018 saw a lot of disruption and experimentation within the loyalty industry, but unfortunately there was also a lot of customer disillusionment with existing loyalty programs.
Sephora is suffering a backlash from their premium tier members after recently announcing changes to the Sephora Beauty Insider loyalty program. The first change announced is that members of all …
Market trends are showing that consumers are becoming significantly more receptive to paid loyalty programs. This shift is primarily due to 2 reasons:
The food delivery business has seen tremendous growth over the past few years, with Menulog, Deliveroo & Uber Eats amongst the key market leaders. Prior to the emergence of those players however, the delivery duopoly …
