Adidas Creators Club – a loyalty program fail.
Creators Club is the loyalty program of global mega-brand Adidas. It is always surprising to engage with the loyalty programs of major brands and discover poor design, sloppy execution and …
Moral Self-Licensing: Why We Reward Good Behaviour With Indulgence
“I’ve been running every day, but I haven’t had this many snacks in years” is what the creator of the hit sci-fi show ‘Black Mirror’ said in a recent interview …
Here’s how major loyalty programs make hundreds of millions of dollars profit.
A small number of coalition loyalty programs around the world are highly profitable, with their annual billings in the billions and profits in the hundreds of millions. According to IdeaWorksCompany[1], …
The Power of Digital EQ
I wanted to share an excellent example of acknowledgement, personalisation and customer engagement by Uber Eats – all thanks to a combination of really smart thinking and the use of …
The curious absence of the ‘IKEA Effect’ from the IKEA Family loyalty program
What is the IKEA Effect? Norton et al (2011)[1] coined the ‘IKEA Effect’ as the title of their research paper, which detailed the value consumers placed on products they partially created. …
Time for Dymocks Booklovers to turn the page?
Dymocks Booksellers is one of Australia’s leading brands when it comes to books. In a retailing space where many have failed, constant innovation has allowed the brand to withstand the test of time …
4 consumer expectations for loyalty programs post COVID-19
Like many people enduring lockdown, I’ve had plenty of time to think. One of the questions I’ve been grappling with for loyalty program operators, is how will consumer expectations change once …
BP Rewards: Earning frequent flyer points on petrol
BP Rewards is the new customer loyalty program rewarding members for filling up at the service station. As part of the launch, the multinational has struck up a customer loyalty …
Are my Velocity Points safe?
Virgin Australia has been forced into voluntary administration after the coronavirus restrictions have crippled their cash flow. The airline communicated to the ASX that the move would help “recapitalise the …
The True History Of Loyalty Programs
Image: ‘S&H Green Stamps’ by Andy Warhol (1962) Loyalty programs have been around for many years, but when did they first appear? Ancient Egypt (c. 5000-3100 B.C.) In Ancient Egypt: …