When conversing with clients, I often get asked the question ‘what’s your favourite loyalty program?’ I’m always joining, engaging with and contributing to hundreds of...
Rewards
Time for Dymocks Booklovers to turn the page?
Dymocks Booksellers is one of Australia's leading brands when it comes to books. In a retailing space where many have failed, constant innovation has allowed the brand...
4 consumer expectations for loyalty programs post COVID-19
Like many people enduring lockdown, I’ve had plenty of time to think. One of the questions I’ve been grappling with for loyalty program operators, is how will consumer...
#COVIDSafe needs a loyalty program strategy to boost downloads
The Australian government has launched a tracing app to fight Covid-19, and is encouraging Autralians to download it. When citizens download the app, they are asked to...
BP Rewards: Earning frequent flyer points on petrol
BP Rewards is the new customer loyalty program rewarding members for filling up at the service station. As part of the launch, the multinational has struck up a...
Are my Velocity Points safe?
Virgin Australia has been forced into voluntary administration after the coronavirus restrictions have crippled their cash flow. The airline communicated to the ASX...
The big brands doing their bit to combat COVID-19
The COVID-19 pandemic has had a terrible impact on many businesses and indeed, on the economy as a whole. As a result, many companies have been looking to explore new...
Building habits, builds loyalty: the top 3 brands building habits right now.
Habits are at the core of many of our consumption decisions. Charles Duhigg, the author of ‘The Power Of Habit’ has actually said that 45% of consumer behaviour is...
Loyalty in the age of Coronavirus
These are tough times. Hospitals in some countries are overwhelmed. People are dying. Commodities are being hoarded. Share markets are crashing. Even safe haven assets...
Aldi do. Messina do. Do you embrace the Treasure Hunt, too?
At Loyalty & Reward Co, we design a lot of loyalty programs for major brands, but we generally start the conversation by talking about designing a ‘customer...