Woolworths and Coles loyalty initiatives around discounted fuel have been around for years, but when BP became the first fuel company in Australia to announce an external rewards program partnership …
US loyalty marketing agency Kobie (www.kobie.com) have released their findings of a research report which examines the state of loyalty among US consumers by gauging the role that timing, information …
As part of the celebrations of Qantas Frequent Flyer’s 30th Anniversary, CEO Lesley Grant herself is sending out commemorative tickets to the original frequent flyer members who joined all the way back in 1987. …
Back in 2008, I joined Qantas Frequent Flyer, and worked in the Program Design team for nearly 4 years. That period was a golden one for Qantas Frequent Flyer; the …
Loyalty & Reward Co are eagerly looking forward to Cellarmasters’ Meet the Makers Annual Wine Tasting Event in Sydney this Friday evening. With over 500 brands, Cellarmasters have an incredible …
Loyalty & Reward Co love IKEA’s recent engagement campaign to promote their big kitchen sale in Canada. Cook This Page was launched in IKEA stores to drive deeper customer engagement with …
Have you always wondered where King Kong’s home is actually located? While the archaeologists who first discovered Skull Island have tried to keep its location secret, Google have today announced …
As engagement aficionados’, Loyalty & Reward Co spend countless hours obsessing about customer delight and the role it can play in driving affinity with a brand. Take for example the …
Loyalty & Reward Co recently had the pleasure of purchasing a case of reds from Naked Wines. We were especially impressed by pretty-much everything about them, as the whole experience …
