Price and personalisation key to Marley Spoon’s continued success
Companies delivering meal kits with fresh, healthy produce for easier and faster cooking are no longer a new phenomenon.
Amazon just keeps on kicking goals
Just when you think the Amazon freight train might slow down, it gains speed and keeps on rolling.
7/11 Fuel App Fights Back Against BP/Velocity Partnership
Woolworths and Coles loyalty initiatives around discounted fuel have been around for years, but when BP became the first fuel company in Australia to announce an external rewards program partnership …
Point Of Sale still the best place to recruit loyalty program members
US loyalty marketing agency Kobie (www.kobie.com) have released their findings of a research report which examines the state of loyalty among US consumers by gauging the role that timing, information …
Are You A QFF Original Member? Qantas Wants To Celebrate With You!
As part of the celebrations of Qantas Frequent Flyer’s 30th Anniversary, CEO Lesley Grant herself is sending out commemorative tickets to the original frequent flyer members who joined all the way back in 1987. …
Sorry! Your massive eDM open rate is a lie.
Back in 2008, I joined Qantas Frequent Flyer, and worked in the Program Design team for nearly 4 years. That period was a golden one for Qantas Frequent Flyer; the …
Cellarmasters’ Meet the Makers Annual Wine Tasting Event
Loyalty & Reward Co are eagerly looking forward to Cellarmasters’ Meet the Makers Annual Wine Tasting Event in Sydney this Friday evening. With over 500 brands, Cellarmasters have an incredible …
IKEA Deliciously Delights With Brilliant Cooking Engagement Play
Loyalty & Reward Co love IKEA’s recent engagement campaign to promote their big kitchen sale in Canada. Cook This Page was launched in IKEA stores to drive deeper customer engagement with …
Breaking News: Google Maps discovers Skull Island, home of King Kong!
Have you always wondered where King Kong’s home is actually located? While the archaeologists who first discovered Skull Island have tried to keep its location secret, Google have today announced …
Spotify Use Anti-Delight To Drive Customer Engagement
As engagement aficionados’, Loyalty & Reward Co spend countless hours obsessing about customer delight and the role it can play in driving affinity with a brand. Take for example the …