Member engagement refers to the level of interaction and effort a member makes towards an organisation in exchange for meaningful value. Brands utilise defined member engagement activities, such as offers, games and rewards, to strengthen relationships and builds loyalty as an outcome.
EonX develop fully-branded enterprise platforms for organisations looking to better connect, reward and securely transact with their members, customers and employees. Their clients include Optus, Suncorp, AAMI, GuildSuper and RACQ. …
In these challenging pandemic times, taking kids on overseas travel to introduce them to new cultural experiences just isn’t possible. With Covid-19 continuing to spread on nearly all continents, foreign …
The scarcity effect states the more difficult it is to acquire an item, the more value that item has. They conducted experiments where students were asked to rate the value and attractiveness of cookies that were either in abundant supply or scarce supply.
“I’ve been running every day, but I haven’t had this many snacks in years” is what the creator of the hit sci-fi show ‘Black Mirror’ said in a recent interview …
I wanted to share an excellent example of acknowledgement, personalisation and customer engagement by Uber Eats – all thanks to a combination of really smart thinking and the use of …
Brands and marketers are increasingly recognising that personalisation is essential to building customer loyalty. Loyalty programs provide a great opportunity to reward and retain their customers, but they do not …
Dymocks Booksellers is one of Australia’s leading brands when it comes to books. In a retailing space where many have failed, constant innovation has allowed the brand to withstand the test of time …
Like many people enduring lockdown, I’ve had plenty of time to think. One of the questions I’ve been grappling with for loyalty program operators, is how will consumer expectations change once …
The Australian government has launched a tracing app to fight Covid-19, and is encouraging Autralians to download it. When citizens download the app, they are asked to provide their name, …
BP Rewards is the new customer loyalty program rewarding members for filling up at the service station. As part of the launch, the multinational has struck up a customer loyalty …
