When gym is life (and a lot of money)
Some of the hottest new gyms have achieved phenomenal successes through understanding the critical role social identity and community play in maintaining customer loyalty.
Calling relevancy, is there any relevancy anywhere?
It’s tough to cut through all the clutter and noise and make your brand / message stand out. For you marketers out there, I totally get it. However, the one …
Telstra may soon be launching a new loyalty program
The AFR recently published an article suggesting that unnamed marketing sources within Telstra had all but confirmed the planned launch of a new loyalty program called Telstra Plus. If true, …
eBay Plus just became relevant with major Coles partnership
eBay Plus was fully launched in June 2018 in the Australian market, with a range of benefits including free delivery on Plus items, free returns on Plus items, bonus flybuys …
Bringing gamification to market is easier than you might think.
Gamification (i.e. using elements of game-play in non-game environments) is a really great way to get consumers to engage with your brand and attain cut-through you may not ordinarily have …
Ryanair launches new annual membership
Ryanair has recently announced the launch of a new annual membership called Ryanair Choice, costing €/£199 per annum.
Dosh app generates over $50m in dosh for its members via cashback
A US based cashback app called Dosh has secured a US$40m raise, based on a US$300m valuation.
Price and personalisation key to Marley Spoon’s continued success
Companies delivering meal kits with fresh, healthy produce for easier and faster cooking are no longer a new phenomenon.
Amazon just keeps on kicking goals
Just when you think the Amazon freight train might slow down, it gains speed and keeps on rolling.
7/11 Fuel App Fights Back Against BP/Velocity Partnership
Woolworths and Coles loyalty initiatives around discounted fuel have been around for years, but when BP became the first fuel company in Australia to announce an external rewards program partnership …