The Power of Digital EQ
I wanted to share an excellent example of acknowledgement, personalisation and customer engagement by Uber Eats – all thanks to a combination of really smart thinking and the use of …
Why personalisation is essential to customer loyalty
Brands and marketers are increasingly recognising that personalisation is essential to building customer loyalty. Loyalty programs provide a great opportunity to reward and retain their customers, but they do not …
Time for Dymocks Booklovers to turn the page?
Dymocks Booksellers is one of Australia’s leading brands when it comes to books. In a retailing space where many have failed, constant innovation has allowed the brand to withstand the test of time …
4 consumer expectations for loyalty programs post COVID-19
Like many people enduring lockdown, I’ve had plenty of time to think. One of the questions I’ve been grappling with for loyalty program operators, is how will consumer expectations change once …
The true history of loyalty programs
Image: ‘S&H Green Stamps’ by Andy Warhol (1962) Loyalty programs have been around for many years, but when did they first appear? Ancient Egypt In Ancient Egypt: Anatomy of A …
Loyalty can save your small business. Read this.
Since the rapid on-set of the COVID_19 pandemic, many retails stores have been forced to close or have been hard hit by a drastic reduction in sales. A number of …
Loyalty in the age of Coronavirus
These are tough times. Hospitals in some countries are overwhelmed. People are dying. Commodities are being hoarded. Share markets are crashing. Even safe haven assets like gold and Bitcoin …
Customer Engagement & Loyalty Course: Sydney, May 2020
While the Australian loyalty industry is highly sophisticated and thriving, trying to access a loyalty education in Australia has always been challenging. Designing, implement and operating a loyalty or member …
Why Preference Centres are an important part of any loyalty program
Communication is a central part of any customer loyalty program. When we consider the basic stages of any member lifecycle engagement strategy, effective communication is necessary every step of the …
Aldi do. Messina do. Do you embrace the Treasure Hunt, too?
At Loyalty & Reward Co, we design a lot of loyalty programs for major brands, but we generally start the conversation by talking about designing a ‘customer engagement’ program. We …