As a Breitling owner, I was quite interested in their recently launched proposition called Breitling Select; a subscription based watch trial concept. Let’s take a look...
Member Engagement
Adore Beauty launch their first ever loyalty program. Here’s an inside look.
Adore Beauty are Australia’s leading online beauty retailer, and today they secretly launched Adore Society (their brand-new loyalty program) to their existing...
Afterpay’s loyalty program is an Afterthought.
The Afterpay loyalty program, Pulse Rewards, does not have it’s finger on the pulse of best practice. These are my top 3 issues with it… 1. The Proposition Afterpay...
This year’s 100 Days of Summer is a real BWS bummer
BWS are really feeling the heat after launching a 100 Days of Summer campaign that falls short of the previous year. Every year, the 100 Days of Summer campaign kicks...
The Rise of White Label Gaming Platforms with Gamify
Gaining the attention of consumers has become increasingly difficult. Over time, many of the initiatives that brands once campaigned to excite us have set a precedent,...
Twitch is the Ultimate Example of Gamification
Twitch is the world’s leading live streaming platform for creative content, with a primary focus on video games. Millions of gamers stream their live gameplay,...
Menulog’s Baller Banquet: Gamifying food delivery 🥳🥳🥳
Menulog’s biggest party has kicked off, and we’re all invited! The online food delivery service has recently launched a new promotional campaign titled the ‘Baller...
Google’s harsh new unsubscribe prompt could destroy your marketing database
The ability for users to be able to unsubscribe from email marketing lists is a regulatory requirement. But Google’s increasingly sophisticated and automated process...
Dymocks shows what to do (and not do) to boost loyalty program engagement
Covid-19 has revealed a very concerning blindspot for many companies; too many rely on unknown customers visiting their physical stores to transact, exposing them to...
TikTok is a loyalty program waiting to happen. Just ask Walmart.
If you’ve not heard of Bella Poarch, you’re probably a Boomer. Bella is the latest TikTok megastar. Her quirky lip-synch short videos have earned her over 8m followers...