Brands and marketers are increasingly recognising that personalisation is essential to building customer loyalty. Loyalty programs provide a great opportunity to reward...
Personalisation
Why Preference Centres are an important part of any loyalty program
Communication is a central part of any customer loyalty program. When we consider the basic stages of any member lifecycle engagement strategy, effective communication...
I am a Millennial. Here’s how to engage me.
Millennials have more spending power than all the audiences before us. We also act differently to all the audiences before us. Our buying habits are actually altering...
Hilton Honors falls short of expectations
In today’s landscape, customer retention and customer loyalty are dependent on delivering a smooth experience which always meets expectations. Whilst exceeding...
Loyalty Tech: Stocard grabs a slice of the digital wallet market by pure innovation
Two weeks ago I was privileged to meet with David Handlos, Founder & CEO of Stocard. Radinck van Vollenhoven, Stocard’s Country Manager for Aust & NZ, also...