Brands and marketers are increasingly recognising that personalisation is essential to building customer loyalty. Loyalty programs provide a great opportunity to reward...

Brands and marketers are increasingly recognising that personalisation is essential to building customer loyalty. Loyalty programs provide a great opportunity to reward...
Communication is a central part of any customer loyalty program. When we consider the basic stages of any member lifecycle engagement strategy, effective communication...
Millennials have more spending power than all the audiences before us. We also act differently to all the audiences before us. Our buying habits are actually altering...
In today’s landscape, customer retention and customer loyalty are dependent on delivering a smooth experience which always meets expectations. Whilst exceeding...
Two weeks ago I was privileged to meet with David Handlos, Founder & CEO of Stocard. Radinck van Vollenhoven, Stocard’s Country Manager for Aust & NZ, also...