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Commercial Modelling

Here’s how major loyalty programs make hundreds of millions of dollars profit.

Here’s how major loyalty programs make hundreds of millions of dollars profit.

by Philip Shelper | May 27, 2020

This article is co-authored by Stuart Dinnis,  global expert in Loyalty Finance. Globally, a small number of coalition loyalty programs are highly profitable, with...

flybuys is smashing it out of the park

flybuys is smashing it out of the park

by Philip Shelper | Aug 5, 2016

Recently I had the pleasure to meet with two representatives of flybuys to discuss the program's evolution over the last 4 years. In reference to the recent Woolworths...

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