When conversing with clients, I often get asked the question ‘what’s your favourite loyalty program?’ I’m always joining, engaging with and contributing to hundreds of...
Commercial Modelling
Here’s how major loyalty programs make hundreds of millions of dollars profit.
This article is co-authored by Stuart Dinnis, global expert in Loyalty Finance. Globally, a small number of coalition loyalty programs are highly profitable, with...
flybuys is smashing it out of the park
Recently I had the pleasure to meet with two representatives of flybuys to discuss the program's evolution over the last 4 years. In reference to the recent Woolworths...