Micro communities can make brands. That’s because brands which successfully create a connected micro-community of engaged members can suddenly find themselves with a...
Gamification
Twitch is the Ultimate Example of Gamification
Twitch is the world’s leading live streaming platform for creative content, with a primary focus on video games. Millions of gamers stream their live gameplay,...
Menulog’s Baller Banquet: Gamifying food delivery 🥳🥳🥳
Menulog’s biggest party has kicked off, and we’re all invited! The online food delivery service has recently launched a new promotional campaign titled the ‘Baller...
Give with Bing: Charity through loyalty
Give with Bing is a new way to support the causes you care about from Microsoft. In early October of 2020, the tech giant announced a shift in product naming from Bing...
Can loyalty save the world? Origin Energy thinks so.
Origin Energy are a leading provider of energy to homes and businesses throughout Australia. Like most energy providers, Origin have a problem associated with energy...
12 top customer loyalty trends for 2021 and beyond
Loyalty programs, when designed and executed correctly, can work to generate increased visits, spend, brand affinity, advocacy, retention and market share. For this...
Forget gamification – The next loyalty mega-trend is digital games
Games are defined as ‘an activity that one engages in for amusement or fun’, and ‘a complete episode or period of play, ending in a final result’.[1] Gamification is...
EonX launch a world-class gamified employee communications tool
EonX develop fully-branded enterprise platforms for organisations looking to better connect, reward and securely transact with their members, customers and employees....
Why progress is motivating: the loyalty psychology behind the Goal Gradient Effect.
Goal Gradient Effect First reported by Hull (1934)[1], the Goal Gradient Effect states that the tendency to approach a goal increases with proximity to the goal. Hull...
Benefitting from behavioural biases
If loyalty programs aim to positively influence consumer behaviour, then understanding how consumers make decisions and the factors that influence decision making is an...