Cadbury’s Eggcelent application of gamification
Cadbury definitely didn’t invent the chocolate treasure hunt, but they sure are taking it to the next level with the execution of their new Crème Egg campaign in the UK.
Bringing gamification to market is easier than you might think.
Gamification (i.e. using elements of game-play in non-game environments) is a really great way to get consumers to engage with your brand and attain cut-through you may not ordinarily have …
Apple running deeper into our daily lives with the Aetna health app
Apple and Aetna have announced they’ve teamed up on a new app for the Apple Watch to help track and reward healthy behaviour. The Attain by AetnaTM app combines a user’s …
Wanna understand gamification? Go play some games.
While there’s lots of written theory about gamification, and there’s some really interesting case studies available for review, nothing beats getting a hands-on education. And what better place than a …
Amazon just keeps on kicking goals
Just when you think the Amazon freight train might slow down, it gains speed and keeps on rolling.
7/11 Fuel App Fights Back Against BP/Velocity Partnership
Woolworths and Coles loyalty initiatives around discounted fuel have been around for years, but when BP became the first fuel company in Australia to announce an external rewards program partnership …
Google Relaunch Their Rewards Program, Local Guides.
Back in August, Loyalty & Reward Co wrote about Google’s Reward Program; Local Guides In summary, members earn points for posting business reviews, rating, photos, corrections and new listings on …
Macquarie Bank just gamified banking, and it’s actually pretty cool.
Loyalty & Reward Co received an email this morning inviting us to join Macquarie Bank’s Brainsourcing beta group. Their tagline is ‘Pledge your brain and be rewarded.’ Participants need to …
Facebook’s amateurish gamification play ‘a huge waste of our time’
Way back in the day, loyalty theory held that if you rewarded someone for completing a task with …
A Loyalty & Reward Program For Kids
Mornings are war at my house. My two boys, 3 & 5, love to yell and scream and throw toys, they hate eating breakfast, and dressing them is akin to …