Gamification, the application of game mechanics in a non-game context, continues to be used in more sophisticated ways in loyalty programs.
Goal Gradient Effect First reported by Hull (1934)[1], the Goal Gradient Effect states that the tendency to approach a goal increases with proximity to the goal. Hull found that rats …
EonX develop fully-branded enterprise platforms for organisations looking to better connect, reward and securely transact with their members, customers and employees. Their clients include Optus, Suncorp, AAMI, GuildSuper and RACQ. …
If loyalty programs aim to positively influence consumer behaviour, then understanding how consumers make decisions and the factors that influence decision making is an important area of research in loyalty …
I love your simple points-based model, easy to join and understand I love your sleek app design, which is always ready in my hand. I love your café recommendations, it’s …
Smith’s latest promotional campaign is set to deliver them a sizeable marketing database thanks to a clever gamification design which invites customers to spin a digital wheel for the chance …
Cadbury definitely didn’t invent the chocolate treasure hunt, but they sure are taking it to the next level with the execution of their new Crème Egg campaign in the UK.
Gamification (i.e. using elements of game-play in non-game environments) is a really great way to get consumers to engage with your brand and attain cut-through you may not ordinarily have …
Apple and Aetna have announced they’ve teamed up on a new app for the Apple Watch to help track and reward healthy behaviour. The Attain by AetnaTM app combines a user’s …
While there’s lots of written theory about gamification, and there’s some really interesting case studies available for review, nothing beats getting a hands-on education. And what better place than a …
Just when you think the Amazon freight train might slow down, it gains speed and keeps on rolling.
