This article is an adapted from ‘Loyalty Programs: The Complete Guide‘. Buy it now on Amazon and at all leading book stores. Rewards play a critical role in driving...
Member Engagement
It’ll take more than flybuys to make me loyal to Target Online
As an avid The Iconic and Amazon shopper, my customer experience and service expectations are relatively high.Furthermore, as a loyalty consultant, I recognise how...
Loyalty Psychology: Expectancy Theory of Motivation
Expectancy theory of motivation (Vroom, 1964)[i] is an example of a loyalty psychology theory which proposes that people are motivated to behave because they believe...
Making the Social Proof Bias work hard for your loyalty program
Specific to loyalty programs (and the wider field of marketing), the digital age has made it easier to observe what others are doing, at scale and over vast...
Loyalty Frameworks: Credits
This article is an excerpt from ‘Loyalty Programs: The Complete Guide‘. Buy it now on Amazon at at all leading book stores. A loyalty framework that has risen in...
The 3 E’s Of Successful Loyalty Programs
Making loyalty programs enticing, easy and engaging for consumers. What is the best way to entice someone into join a loyalty program? Value! What is the main reason...
Loyalty Psychology Series: Sunk cost effect
Why are we likely to continue something we've invested time, money or effort in, even if it would be rational to give it up? Because of the sunk cost effect, which is...
Shoes & Sox: A loyalty program that simply stinks
Let’s take a step back Kids go through shoes fast. Whether it is from how quickly they grow or how quickly they destroy them, at some point a parent or relative will...
Mecca Beauty Loop Launch New Tier (and the crowd goes wild)
I am a shameless Mecca Beauty Loop fan girl and blogging enthusiast. For background, my article The Beauty Behind Mecca Beauty Loop explains all the reasons I love the...
Why use Third Party Aggregators for your Member Benefits Program?
With member benefits programs increasing in prevalence and popularity (where loyalty programs provide third-party offers to their members such as discount movie...