Es sorprendentemente fácil hacer que los miembros de un programa de fidelización se sientan felices y, por asociación, que tengan sentimientos positivos hacia la marca...

Es sorprendentemente fácil hacer que los miembros de un programa de fidelización se sientan felices y, por asociación, que tengan sentimientos positivos hacia la marca...
Thousands of tennis fans travel every year to tournaments to witness the best players in the world take to the court. The action, the drama and the incredible feats...
Así como en el resto del mundo, desde el inicio de la pandemia, el uso de los servicios de comida a domicilio se disparó en América Latina. Dichos servicios existen...
Written by Federico Couret and Scott Harrison A one-kilo burrito (plus churros) sounds like a lot, but it’s no match for two hungry loyalty consultants. Especially when...
The International Bank of Pancakes opened to the public last month in the US. Hungry Americans can now save PanCoins, which are crypto-pancakes they can use to buy a...
The number of Neobanks continues to increase bringing more alternatives to both retail and business banking. Loyalty has played a big part in their growth and...
The Maldives is a postcard destination that represents that idyllic holiday everybody would like to take. Imagine sunbathing in one of those soft white powdery sand...
Every time a customer checks out at Barnes & Noble, they are asked if they are a member of the B&N membership program. If they are, they automatically receive...
When making decisions, individuals do not necessarily consider all available information or act rationally. Mental shortcuts, known as heuristics, and cognitive biases...
The last couple of years have reshaped consumer behaviour worldwide with more and more people are shopping online. The digital economy continues to grow, and it is fair...