When making decisions, individuals do not necessarily consider all available information or act rationally. Mental shortcuts, known as heuristics, and cognitive biases...
Loyalty Psychology
Sigma Beauty and their ultra-exclusive loyalty program
Sigma Beauty has created a great loyalty program with substantial offers but here is the catch, not everyone can join. The beauty powerhouse first found success with...
Cryptocurrency – Proving Loyalty Concepts Can Work for More Than Just a Program
In recent years the interest around cryptocurrency has continued to grow. It is almost impossible to attend any form of social gathering without someone asking, “how’s...
Priming for customer loyalty
Consumers are constantly influenced by subconscious factors. From images, words, sounds, smells, tastes and even how things feel, there is a myriad of stimuli which can...
Dining is more rewarding with TheFork’s Loyalty Program
For those who don’t already know, TheFork is an online restaurant reservation platform acquired by TripAdvisor in 2014. Operating in Australia and Europe, diners can...
Menulog’s StampCards loyalty program
You’re done for the day, the couch is calling your name and you just can’t be bothered to prepare dinner. You’re craving something, but don’t know what. Pad Thai… maybe...
Barbie Signature Membership: From Enduring Icon To Loyalty Trail-Blazer
Barbara Millicent Roberts, better known as Barbie, was debuted in 1959 by southern Californian toy company Mattel, Inc. The doll was inspired and modelled on the German...
Hermes – the ultimate luxury loyalty program that isn’t really a program
Many high-end fashion brands do not have loyalty programs in the traditional sense. The industry is not overly concerned with providing points or discounts to their...
Maverik Adventure Club: Spicing up your next re-fuel
Be honest, nobody wants to go and get fuel. If your experience is anything like mine, you’re on your way home, your car keeps pinging, so you pull up to the closest...
Being fully vaccinated is the new exclusive membership status and the vaccination certificate is your membership card. Change my mind.
We’ve seen loyalty programs gain more and more traction throughout COVID-19, because brands have had to adjust to running their operations differently and require a...