Barbara Millicent Roberts, better known as Barbie, was debuted in 1959 by southern Californian toy company Mattel, Inc. The doll was inspired and modelled on the German...
Member Engagement
Why Employees Are Critical to Loyalty Program Success
Loyalty programs can play an important role in enhancing the customer experience. They are there to provide customers with value and solve problems, to help companies...
Adairs Linen Lovers: Almost no downside, but just how much do you love linen?
Like many of my millennial and Gen Z counterparts, a good aesthetic shot of a professionally styled interior takes up a good chunk of my Instagram feed. The idea of...
Hermes – the ultimate luxury loyalty program that isn’t really a program
Many high-end fashion brands do not have loyalty programs in the traditional sense. The industry is not overly concerned with providing points or discounts to their...
El Corte Ingles UK Travelers program, does it make ‘the cut’?
El Corte Inglés is Spain’s only department store chain and one of the biggest department store groups in Europe. Encompassing the largest collection of designers of any...
Orangetheory Fitness – A lesson in generating loyalty
The “fit and healthy” trend has forced the fitness industry to rethink their model. Instead of individuals being told they need to keep fit and healthy (and reluctantly...
H&M membership program: Not the worst, but needs work
H&M is highly popular for their on-trend, affordable range of clothing across all categories. I only recently learned of their loyalty program, however, after being...
Tea Drop Rewards: A well brewed loyal-tea program
According to legend, tea was first discovered in 2737 BC when the second emperor of China, Shen Nong, a renowned herbalist, found that a leaf from a nearby bush had...
Vans Family: An Off The Wall Loyalty Program
In 1966, Paul van Doren, his brother James and a couple of friends opened a shoe business in Anaheim, California. They manufactured canvas deck shoes with grippy soles...
Should you consider a paid loyalty program?
The paid loyalty scene has long been an arena that many retailers have been hesitant to get involved in. But is this framework the future of loyalty and rewards? Should...