Menulog’s biggest party has kicked off, and we’re all invited! The online food delivery service has recently launched a new promotional campaign titled the ‘Baller...
Member Engagement
Google’s harsh new unsubscribe prompt could destroy your marketing database
The ability for users to be able to unsubscribe from email marketing lists is a regulatory requirement. But Google’s increasingly sophisticated and automated process...
Join us for the Loyalty Programs Masterclass
Make 2020 more meaningful with the ADMA Loyalty Programs Masterclass. With practical hands-on learning from Australia’s leading loyalty consulting agency, Loyalty &...
Foxtel First: an epic fail.
Foxtel First launched in October 2019. Given it’s been almost a year, I thought I’d take a closer look into what’s on offer. The program is positioned as: “A free...
Dymocks shows what to do (and not do) to boost loyalty program engagement
Covid-19 has revealed a very concerning blindspot for many companies; too many rely on unknown customers visiting their physical stores to transact, exposing them to...
Can loyalty save the world? Origin Energy thinks so.
Origin Energy are a leading provider of energy to homes and businesses throughout Australia. Like most energy providers, Origin have a problem associated with energy...
TikTok is a loyalty program waiting to happen. Just ask Walmart.
If you’ve not heard of Bella Poarch, you’re probably a Boomer. Bella is the latest TikTok megastar. Her quirky lip-synch short videos have earned her over 8m followers...
12 top customer loyalty trends for 2021 and beyond
Loyalty programs, when designed and executed correctly, can work to generate increased visits, spend, brand affinity, advocacy, retention and market share. For this...
JB HI-FI: Building loyalty through value
Thousands of consumers have been spending more time working, learning and entertaining themselves from home, and increasing their online shopping behaviour in response....
Hamish & Andy launch a Loyalty Card for lol’s. But it’s actually good.
The loyalty program that started for a laugh is actually no joke. Launching next week, and whether it was fully intentional or not, this program has some brilliance...