Make 2020 more meaningful with the ADMA Loyalty Programs Masterclass. With practical hands-on learning from Australia’s leading loyalty consulting...
Loyalty Psychology
When gym is life (and a lot of money)
Some of the hottest new gyms have achieved phenomenal successes through understanding the critical role social identity and community play in maintaining customer...
Calling relevancy, is there any relevancy anywhere?
It’s tough to cut through all the clutter and noise and make your brand / message stand out. For you marketers out there, I totally get it. However, the one thing that...
Are KIA steering customers towards real benefits?
Yesterday it was announced that KIA motors are launching their new KIA Ownership Rewards Program named KORP, promoting that they will be offering ‘huge discounts to old...
My Dad joined Uber Rewards and here’s his experience.
Uber selected Pittsburgh Pennsylvania to trial driverless Uber Cars, and now ‘The Burgh’ has also been selected as the first city to roll out the highly anticipated...
Apple running deeper into our daily lives with the Aetna health app
Apple and Aetna have announced they’ve teamed up on a new app for the Apple Watch to help track and reward healthy behaviour. The Attain by AetnaTM app combines a...
Amazon just keeps on kicking goals
Just when you think the Amazon freight train might slow down, it gains speed and keeps on rolling. The latest news announced in December 2018 is that Amazon will be...
True value proposition remains key to making paid loyalty programs successful
Market trends are showing that consumers are becoming significantly more receptive to paid loyalty programs. This shift is primarily due to 2 reasons: There’s an...
We’re experimenting on our children (again) in the name of loyalty research.
Loyalty & Reward Co are big supporters of the scientific method in determining new approaches to drive member engagement for loyalty and rewards programs....
China’s “Social Scorecard” rewards program is absolutely terrifying
Over the past few years, China has been piloting its “Social Scorecard” system (SS for short), which is a nationwide reward points program for its citizens. However,...