Many high-end fashion brands do not have loyalty programs in the traditional sense. The industry is not overly concerned with providing points or discounts to their...
Loyalty Frameworks
El Corte Ingles UK Travelers program, does it make ‘the cut’?
El Corte Inglés is Spain’s only department store chain and one of the biggest department store groups in Europe. Encompassing the largest collection of designers of any...
H&M membership program: Not the worst, but needs work
H&M is highly popular for their on-trend, affordable range of clothing across all categories. I only recently learned of their loyalty program, however, after being...
Tea Drop Rewards: A well brewed loyal-tea program
According to legend, tea was first discovered in 2737 BC when the second emperor of China, Shen Nong, a renowned herbalist, found that a leaf from a nearby bush had...
Should you consider a paid loyalty program?
The paid loyalty scene has long been an arena that many retailers have been hesitant to get involved in. But is this framework the future of loyalty and rewards? Should...
Frank Body’s Hotel Pink: Harnessing the power of member generated advocacy
Frank Body is a very well-known skin care brand popular for its signature coffee-scrub, but even more so for the brand’s clever embodiment and personification of the...
Rebel Active – Big benefits, will they deliver?
Visiting Rebel Sport was my favourite shopping experience as a kid. I loved running around the store, bouncing a ball and browsing the latest footy boots. Back then,...
Disney launch a very unmagical loyalty program: Magic Key.
The happiest place on earth launch the most beige, overpriced and underwhelming loyalty program on earth. How on earth is it selling out? The program: The Disney Magic...
Kogan First is Ruslan some competitor feathers
It is Kogan’s price leadership, product range and ability to scale that has elevated the company to a level where they are genuine competitors in the Australian...
The JRE points program: Japanese loyalty is all about convenience
Those of you who have travelled to the land of the rising sun know just how dependent the everyday citizen is on trains, with an average of 6-7...