Maintaining beautiful skin is important to the team at Loyalty & Reward Co. If the skin care provider has a standout loyalty program, then even better. Stacey...
Data Capture & Usage
Google’s harsh new unsubscribe prompt could destroy your marketing database
The ability for users to be able to unsubscribe from email marketing lists is a regulatory requirement. But Google’s increasingly sophisticated and automated process...
JB HI-FI: Building loyalty through value
Thousands of consumers have been spending more time working, learning and entertaining themselves from home, and increasing their online shopping behaviour in response....
Aesop – A kindness is never wasted
At Loyalty & Reward Co, when we talk with clients about loyalty, we often discuss the importance of the ‘value exchange’. One example of a value exchange is where...
The beauty behind Mecca Beauty Loop
When conversing with clients, I often get asked the question ‘what’s your favourite loyalty program?’ I’m always joining, engaging with and contributing to hundreds of...
Woolworths Rewards App: Customer Experience Review
Lockdown has seriously impacted the way brands service their customers, requiring many to rapidly adapt the customer experience to meet new habits and needs. One prime...
A discussion about retention; Annex Cloud and Loyalty & Reward Co.
I was recently interviewed by Al Lalani from Annex Cloud, as part of their Market Movers series. https://youtu.be/qmotAIdwBD8 We had a wide-ranging conversation that...
Why personalisation is essential to customer loyalty
Brands and marketers are increasingly recognising that personalisation is essential to building customer loyalty. Loyalty programs provide a great opportunity to reward...
Are you practicing loyalty program hygiene during COVID-19?
Personal hygiene like washing hands, covering coughs and cleaning surfaces is critical to staying healthy during this time. Good personal hygiene practices are also...
Why Preference Centres are an important part of any loyalty program
Communication is a central part of any customer loyalty program. When we consider the basic stages of any member lifecycle engagement strategy, effective communication...