Press Start to Begin Timezone is an amusement arcade chain with a focus on family fun. The company was founded in Perth, Australia in 1978 and is now additionally...
INSIGHTS
INSIGHTS
100 loyalty points sounds like a lot more than $1. Why? Loyalty psychology tells us.
Influencing consumer behaviour Loyalty programs aim to influence consumer behaviour. Therefore, understanding how consumers make decisions and the factors that...
Loyalty Psychology Series: Social Identity Theory
Psychology has demonstrated that consumers do not just feel emotional connections to preferred brands, but they adopt them as part of their identity. Tajfel (1978) [1]...
Loyalty Psychology Series: The Law of Effect & Exercise
The Law of Effect and Exercise, what is it and how does it relate to business? It sounds like a type of workout. Many may not know that there are psychological...
Receipt Scanning in Loyalty Programs
Receipt scanning is a form of loyalty technology where a member is able to take a photo of their receipt via their smartphone, which they can upload to receive some...
Card Linking and Bank Account-Linking in Loyalty Programs
Brands are increasingly considering the adoption of card-linking and bank account-linking to supplement their loyalty program proposition for customers. Banks, card...
Loyalty Psychology Series: Customer Delight and Decision Affect Theory
Customer delight is a powerful strategy that brands can use either tactically or as an ongoing technique to drive deeper member engagement. The emotion of 'delight'...
Web3 Loyalty: An Introduction
Loyalty & Reward Co first explored the use of blockchain in loyalty in 2017, which included a world-first research project at the University of NSW. Since then, the...
A new breed of affiliate marketing platforms, loyalty and cashback rewards
Affiliate marketing refers to an advertising model where third parties (affiliates) promote or sell another company’s products. Here, advertisers reward affiliates with...
Next Best Action Platforms to Build Customer Loyalty
The loyalty tech landscape is growing, with rapid development of technological and innovative solutions to suit any and every loyalty concept. One area that has seen...