People love the idea of more choice. Or do they… Brands will often assume that offering customers more information, more options, more choice will make the experience...
INSIGHTS
INSIGHTS
Earn rewards on your steps with Sweatcoin
Sweatcoin is a free app that allows users to earn digital currency as payment for their movement. With over 90 million users, the fitness app has held the number one...
Lacklustre loyalty schemes: Why do so many loyalty programs look the same?
The internet has brought in a loyalty program copy-cat era. Many loyalty programs today offer similar rewards or such a variety of rewards that the program becomes...
15 unique reward program offerings
Programs offering a free beverage, exclusive flight offers, or a room upgrade for members are fairly commonplace. However, some...
Psicología de lealtad: sorprende y deleita a los miembros de tu programa por tan solo $1 peso
Es sorprendentemente fácil hacer que los miembros de un programa de fidelización se sientan felices y, por asociación, que tengan sentimientos positivos hacia la marca...
Music festivals reward referrals and data
There is no doubt the live music industry has taken a major hit over the past few years. Now, they’re trying to bring back the crowds whilst navigating a precarious...
A cryptocurrency that can provide electricity. The implications for loyalty programs in the future.
Is Crypto collapsing? Over the last month the web has been exploding with prophecies of a crypto market collapse. Bitcoin, the world’s largest cryptocurrency, fell to...
Buddies: A rewards program for man’s best friend
BLUE Buffalo is the proud manufacturer of quality pet foods, claiming to use only the finest natural grains and ingredients across their extensive range of meals,...
Games and Loyalty Programs: Building Brand Loyalty through Play
Video games are mainstream, and smartphones and technological advancements have significantly reduced the cost and execution for companies looking to take advantage of...
Fractional Shares (or Stock) offer new ways to reward customers
Card-linking and bank account-linking is booming in a big way, and Upstreet is one example of how this emerging technology is enabling new ways for brands to reward...