Shopping for jeans is something all of us need to do periodically. For myself, a pair of jeans lasts a good couple of years. I tend to have two pairs and rotate them....
INSIGHTS
INSIGHTS
Popeyes Rewards; Y’all will be glad you joined.
Popeyes have just launched their new loyalty program, Popeyes Rewards. To y’all of my Australian based readers, Popeyes is a QSR with over 3,300 stores in the US and...
The loyalty battle among beauty brands: Go-To Vs Mecca who will win?
The battle among the beauty brands is fierce across the industry. With the ability to leverage highly sought-after sample products as rewards, the beauty industry have...
UNIQLO App: Where did it all go wrong?
I’m a fan of UNIQLO. I like their products; the limited-edition collaborations, the signature closet staples and the typically low-cost high-quality design. The same...
Bald men don’t buy shampoo, and other lessons in loyalty
As a bald man, whenever I walk into a store that sells hair care products, I often think, ‘Why are they selling that? I haven’t used shampoo for 25 years. It makes no...
Uber looking for a slice of subscription success with the launch of Uber Pass – is it worth it?
I have watched the Uber Rewards program like a hawk since before it even launched in Australia. I actually wrote a blog article about it when they were piloting the...
Westfield Plus: just another app taking up smart phone real estate.
Westfield knows a thing or two about real estate. And yet, they’ve launched an app which hardly justifies why anyone with a smart phone should dedicate any real estate...
Klarna x Flybuys Partnership: who benefits?
This is a partnership between two of my favourite companies. On the one hand we have Flybuys, Australia’s oldest loyalty program with 8 million active members. On the...
Loyalty programs with Philip Shelper – An interview on Everybody Hates Your Brand podcast
Everybody hates your brand is a weekly podcast from two marketing veterans, Jen Clinehens and Rob Voase, who discuss everything from CRM to Customer experience to Brand...
Yak Pay will pump your frequent flyer points balance to the moon.
Airlines will bounce back It’s clear to everyone that airlines are having a tough time, and are likely to suffer for quite a few years. Industry observers...