For those who don’t already know, TheFork is an online restaurant reservation platform acquired by TripAdvisor in 2014. Operating in Australia and Europe, diners can...
INSIGHTS
INSIGHTS
KISSKILL’s Devoted to Lingerie program: Sex sells but loyalty retains
Loyalty programs, particularly in retail industries have become increasingly monotonous and unmemorable. Moreover, they often lack originality and an on-brand...
The Stake App: Practical rewards for renters
The downside of being an adult is paying rent, so wouldn’t it be great if we got rewarded for doing so? The NYC based ‘Stake’ app does exactly that. It rewards tenants...
San Churro’s El Social Program: The Sweet and the Sour
Calling all chocolate connoisseurs and lovers of desserts! If you have not yet been indulged, please allow me to introduce you to San Churro. San Churro is a leading...
Menulog’s StampCards loyalty program
You’re done for the day, the couch is calling your name and you just can’t be bothered to prepare dinner. You’re craving something, but don’t know what. Pad Thai… maybe...
International Loyalty Awards
The International Loyalty Awards for 2022 are open for entries up until 14th February. The awards celebrate excellence, innovation and best practice in the loyalty...
NFTs: The Next Evolution of Rewards and Loyalty Programs
Could NFTs be the future of loyalty programs and how brands recognise and reward true customer loyalty? People’s interest in blockchain and digital assets has continued...
Aldi loyalty program, a different approach
The supermarket sector in Australia is dominated by Woolworths and Coles with 37% and 28% market share respectively. They also dominate the Australian loyalty space...
An Unfulfilling ‘Supercheap’ Loyalty Program
Cars are expensive and maintaining a car can be even more so. Supercheap are a chain of retail stores that specialise in automotive parts and accessories. They cater...
Tesla’s Referral Program: Advocacy vs. Advertising
You can always spot a Tesla on the road. The design is impeccable. Quality finishes, smooth lines, some even with (almost Batmobile-like) doors that open upwards, which...