Games are defined as ‘an activity that one engages in for amusement or fun’, and ‘a complete episode or period of play, ending in a final result’.[1] Gamification is...
Month: July 2020
The beauty behind Mecca Beauty Loop
When conversing with clients, I often get asked the question ‘what’s your favourite loyalty program?’ I’m always joining, engaging with and contributing to hundreds of...
Loyalty Program Fraud: The $1 Billion Issue
Loyalty programs offer a lot of benefits to members, whether in the form of points, discounts, or special benefits. While they have become a way for businesses to...
People are compelled to give back; the Norm of Reciprocity explains why.
What is the Norm of Reciprocity? The reciprocity norm refers to an expectation that people will help those who helped them (Gouldner, 1960)[1]. For example, one person...
Woolworths Rewards App: Customer Experience Review
Lockdown has seriously impacted the way brands service their customers, requiring many to rapidly adapt the customer experience to meet new habits and needs. One prime...