by Philip Shelper | May 29, 2022 | Loyalty Programs, Loyalty Technology
Recession is coming There are plenty of concerning financial and economic statistics out there which assign a high probability that the world is headed for recession. It may be deep, it may be mild, but either way it will cause pain to consumers and the businesses...
by Hunter Murray | May 17, 2022 | Member Engagement, Personalisation
CBA has continued its rapid digital transformation to enhance the customer experience across the banking business. The launch of CommBank Yello was recently announced, a program that rewards customers with personalised benefits and offers. So what’s it all about? When...
by Philip Shelper | May 4, 2022 | Games, Gamification, Loyalty Programs
ERIK the skeleton is an eleven-year-old Australian YouTuber. He specialises in stop motion animation and is an avid gamer. I recently interviewed Erik about the Metaverse and how young people view all the current hype. Q: In the past year or so, the hype about the...
by Amy Gavagnin | May 3, 2022 | Gamification, Loyalty Programs, Member Engagement, Points Programs
Among all industries, fashion retail is recognised to be one of the more challenging sectors to cultivate member loyalty. This is due to several factors including: Market saturation and increasing competition e.g., ‘50% of US consumers have left a brand they were...
by Philip Shelper | Apr 18, 2022
To learn all about the long history of loyalty programs, read Chapter 2 of Loyalty Programs: The Complete Guide. Mark as complete when you have finished reading the chapter.