by Amy Gavagnin | Jul 28, 2022 | Data Capture & Usage, Loyalty Programs, Personalisation
The loyalty tech landscape is growing, with rapid development of technological and innovative solutions to suit any and every loyalty concept. One area that has seen significant growth in the last decade is machine learning and AI. The trend to create personalised and...
by David Schneider | Jun 22, 2022 | Loyalty Programs, Loyalty Technology, Member Engagement
Is Crypto collapsing? Over the last month the web has been exploding with prophecies of a crypto market collapse. Bitcoin, the world’s largest cryptocurrency, fell to an 18-month low in June. While this may or may not be the beginning of the end for cryptocurrencies...
by Scott Harrison | Jun 20, 2022 | Acquisition Strategy, Games, Member Engagement, Referral
Video games are mainstream, and smartphones and technological advancements have significantly reduced the cost and execution for companies looking to take advantage of the potential benefits of games for loyalty programs. Digital brand games continue to develop as a...
by Georgette Mikhael | Jun 10, 2022 | Gamification, Loyalty Programs, Points Programs, Status Tiers, Uncategorised
Princess Polly is an on-trend women’s clothing brand, originally founded on the Gold Coast of Australia in 2005 as a brick-and-mortar store. Princess Polly went online in 2010 as founders Wez and Eirin Bryett identified the consumer shift towards e-commerce as their...
by Georgette Mikhael | May 30, 2022 | Loyalty Psychology, Points Programs, Referral, Rewards, Uncategorised
Max Brenner was founded in 1996 in Israel by the original “bald man”, Oded Brenner, and past business colleague Max Fichtman. Brenner had planned to be a writer, and in a bid to finance his writing passion, he took up the art of pastry making. This eventually led to...