by Max Savransky | Aug 23, 2022 | Data Capture & Usage, Loyalty Programs, Loyalty Technology
Loyalty programs are data collection machines. Across the globe, many companies are already experimenting or heavily using either machine learning or artificial intelligence models to support operations and gain invaluable insights and efficiencies. For companies...
by Philip Shelper | Aug 21, 2022 | Loyalty Programs, Loyalty Psychology
Influencing consumer behaviour Loyalty programs aim to influence consumer behaviour. Therefore, understanding how consumers make decisions and the factors that influence decision making is an important area of research for loyalty program designers and operators. One...
by Riley Cook | Aug 16, 2022 | Loyalty Programs, Loyalty Psychology
The Law of Effect and Exercise, what is it and how does it relate to business? It sounds like a type of workout. Many may not know that there are psychological principles behind almost all major decisions within business and marketing. Loyalty programs are no...
by Scott Harrison | Aug 9, 2022 | Data Capture & Usage, Loyalty Technology, Member Engagement
Brands are increasingly considering the adoption of card-linking and bank account-linking to supplement their loyalty program proposition for customers. Banks, card schemes and major coalition loyalty programs are all investing heavily in the convergence of payments...
by Philip Shelper | Jul 30, 2022 | Loyalty Programs
Loyalty & Reward Co first explored the use of blockchain in loyalty in 2017, which included a world-first research project at the University of NSW. Since then, the possibilities for blockchain loyalty have expanded greatly, with the exciting innovative area now...