Candles are the perfect gift for every occasion, and are also a great way to de-stress, relax and set the mood. Being so universally enjoyable, one would naturally...
Loyalty Psychology
Swarovski Vs Pandora: Who shines brighter?
When we think about luxury jewellery that doesn’t break the bank, Swarovski and Pandora are definitely the first to come to mind. Both...
Jeep ‘Badge of Honor’ master the micro-community
Micro communities can make brands. That’s because brands which successfully create a connected micro-community of engaged members can suddenly find themselves with a...
Luxury watch subscription programs; trend or fad?
As a Breitling owner, I was quite interested in their recently launched proposition called Breitling Select; a subscription based watch trial concept. Let’s take a look...
Loyalty Psychology with Philip Shelper – An interview by Roger Dooley
Roger Dooley is an author and international keynote speaker. (Since early 2020, he’s exclusively done virtual keynotes and remote workshops.) His books...
Join us for the Loyalty Programs Masterclass
Make 2020 more meaningful with the ADMA Loyalty Programs Masterclass. With practical hands-on learning from Australia’s leading loyalty consulting agency, Loyalty &...
Tips on building an emotional connection with your customers.
Developing an emotional connection between a customer and a brand generates many positive outcomes; a willingness to pay more, stronger commitment, word of mouth...
The beauty behind Mecca Beauty Loop
When conversing with clients, I often get asked the question ‘what’s your favourite loyalty program?’ I’m always joining, engaging with and contributing to hundreds of...
People are compelled to give back; the Norm of Reciprocity explains why.
What is the Norm of Reciprocity? The reciprocity norm refers to an expectation that people will help those who helped them (Gouldner, 1960)[1]. For example, one person...
Adidas adiClub – Creators Club is reborn.
Creators Club was the first iteration of a global loyalty program for mega-brand Adidas. It had a number of shortcomings, including poor execution and communications,...