Lockdown has seriously impacted the way brands service their customers, requiring many to rapidly adapt the customer experience to meet new habits and needs. One prime...
Loyalty Frameworks
Adidas adiClub – Creators Club is reborn.
Creators Club was the first iteration of a global loyalty program for mega-brand Adidas. It had a number of shortcomings, including poor execution and communications,...
A discussion about retention; Annex Cloud and Loyalty & Reward Co.
I was recently interviewed by Al Lalani from Annex Cloud, as part of their Market Movers series. https://youtu.be/qmotAIdwBD8 We had a wide-ranging conversation that...
IKEA FAMILY loyalty program: Did they just remove the free coffee perk?
Just when you thought life couldn’t get any worse . . . Today I received a very cryptic email from IKEA FAMILY stating: “We wanted to let you know that on 1 September...
Rewardle is ramping up the value offers, and they’re good.
Rewardle offers the convenience of using a single membership to manage collecting points, redeeming rewards, ordering and making payments (via their app) at cafes and...
Coffee Card loyalty programs will save the world
Coffee cards are the most prolific loyalty program design of all time. They’re simple to understand, simple to track, and the reward is perfectly designed to appeal to...
Priceline’s Sister Club wants you to realise your modelling career dream.
Here at Loyalty & Reward Co we didn’t grow up wanting to be loyalty management consultants. Instead we dreamed of being famous fashion models. Unfortunately we were...
Velocity & flybuys jump into bed together
Months after Qantas Loyalty and Woolworths announced Woolworths Rewards members can earn Qantas Points again, flybuys and Velocity have jumped into bed. When customers...
HSBC Claims Wednesdays With An Exclusive Rewards Offer
HSBC Visa Credit or Debit card customers can enjoy 2-for-1 tickets at HOYTS after the launch of HSBC Wednesdays. The twelve month partnership between HOYTS and HSBC...
Optus Perks set to deliver the best Father’s Day ever!
For Father’s Day, Optus Perks & HOYTS have teamed up to deliver a massive-value reward. Optus Perks members who attend HOYTS sessions between 10am and 7pm on...