Making loyalty programs enticing, easy and engaging for consumers. What is the best way to entice someone into join a loyalty program? Value! What is the main reason...
Loyalty Frameworks
Mecca Beauty Loop Launch New Tier (and the crowd goes wild)
I am a shameless Mecca Beauty Loop fan girl and blogging enthusiast. For background, my article The Beauty Behind Mecca Beauty Loop explains all the reasons I love the...
Why use Third Party Aggregators for your Member Benefits Program?
With member benefits programs increasing in prevalence and popularity (where loyalty programs provide third-party offers to their members such as discount movie...
Timezone Rewards: The arcade game giant and their “Tierway to Heaven”
Press Start to Begin Timezone is an amusement arcade chain with a focus on family fun. The company was founded in Perth, Australia in 1978 and is now additionally...
The oversaturation of points programs: Are you too late to the points party?
The loyalty landscape across all industries has become oversaturated with meaningless points programs. This has largely manifested as a result of industry competition,...
Bayfield’s Member Benefits: The local letdown
Small businesses and local approaches to loyalty programs Many companies like to bestow titles on their customers. This is even more prevalent for companies that have...
Everyday Extra: Woolworths’ New Subscription Program
Woolworths continue to expand its Everyday Rewards program with the launch of a new subscription service, Everyday Extra. The launch of Everyday Extra from Everyday...
Airlines can better utilise back-of-seat screens to boost member exclusivity
In 1988, the Airvision company introduced the first back-of-seat inflight systems using LCD technology for Northwest Airlines. The introduction of this new...
Function of Beauty’s Function with Benefits program
Function of Beauty is an American haircare provider that began by specialising in personalised formulas to fit individuals. Customers can customise everything from...
Lacklustre loyalty schemes: Why do so many loyalty programs look the same?
The internet has brought in a loyalty program copy-cat era. Many loyalty programs today offer similar rewards or such a variety of rewards that the program becomes...