Millennials have more spending power than all the audiences before us. We also act differently to all the audiences before us. Our buying habits are actually altering...
Personalisation
Hilton Honors falls short of expectations
In today’s landscape, customer retention and customer loyalty are dependent on delivering a smooth experience which always meets expectations. Whilst exceeding...
Hyper-personalisation is a consumer expectation; why are so few companies doing it well?
The sub-optimal use of consumer data is a constant bugbear to many industry experts and consumers alike. Most companies have a myriad of data sources, across a wide...
Loyalty Tech: Stocard grabs a slice of the digital wallet market by pure innovation
Two weeks ago I was privileged to meet with David Handlos, Founder & CEO of Stocard. Radinck van Vollenhoven, Stocard’s Country Manager for Aust & NZ, also...