The number of Neobanks continues to increase bringing more alternatives to both retail and business banking. Loyalty has played a big part in their growth and...
INSIGHTS
INSIGHTS
Ambassador Programs: How Can They Help?
Ambassador programs are becoming increasingly popular, particularly in areas of specialised knowledge, like the health and fitness industry, where consumers often look...
The Metaverse is coming? According to kids, it’s already here.
ERIK the skeleton is an eleven-year-old Australian YouTuber. He specialises in stop motion animation and is an avid gamer. I recently interviewed Erik about the...
Burberry: Transforming luxury loyalty
Among all industries, fashion retail is recognised to be one of the more challenging sectors to cultivate member loyalty. This is due to several factors including:...
Maldives Border Miles, a country loyalty program
The Maldives is a postcard destination that represents that idyllic holiday everybody would like to take. Imagine sunbathing in one of those soft white powdery sand...
Spotify Fans First – rewarding loyal listeners
Spotify is one of the largest music streaming service providers in the world. Born in Stockholm, Sweden, Spotify changed the music streaming game through a...
Trafalgar VIT: A Missed Trip on Valued Rewards
With COVID-19 vaccines rolling in and international borders opening, travel is the one thing on everyone’s mind. After being starved of travel for over two years, the...
e.l.f. Cosmetics: A lesson on building engagement
e.l.f. Cosmetics offers a lesson in engagement through their loyalty program the e.l.f. Beauty Squad. The cosmetic brand continues to find more ways to stimulate their...
Treasury Wine Estates: Luxury Wine Vault
Treasury Wine Estates (TWE) is one of the largest wine companies in the world. With a portfolio of brands including Penfolds, Beringer, Wolf Blass, Matua and...
CrunchTime Active Rewards: New tech, cash, and a sprinkle of loyalty psychology
Crunch Fitness is a US-based gym franchisee operating over 400 gym centres across the US, Canada, Spain, Costa Rica, Portugal, and Australia. The brand is popular for...