BLUE Buffalo is the proud manufacturer of quality pet foods, claiming to use only the finest natural grains and ingredients across their extensive range of meals,...
INSIGHTS
INSIGHTS
Games and Loyalty Programs: Building Brand Loyalty through Play
Video games are mainstream, and smartphones and technological advancements have significantly reduced the cost and execution for companies looking to take advantage of...
Fractional Shares (or Stock) offer new ways to reward customers
Card-linking and bank account-linking is booming in a big way, and Upstreet is one example of how this emerging technology is enabling new ways for brands to reward...
Can you put a lifetime guarantee on your customer’s loyalty? William Painter believes so.
Who is William Painter? William Painter was an American mechanical engineer and inventor who patented over 85 inventions in the late 1800s. These include the...
THE ROLAND GARROS GAME, SEAT & MATCH MEMBERSHIP
Thousands of tennis fans travel every year to tournaments to witness the best players in the world take to the court. The action, the drama and the incredible feats...
Princess Polly Rewards: A rocking music-festival themed program
Princess Polly is an on-trend women’s clothing brand, originally founded on the Gold Coast of Australia in 2005 as a brick-and-mortar store. Princess Polly went online...
Crown Rewards: Does it Deserve a Throne?
Crown is a chain of casinos across Australia with three locations in Melbourne, Perth, and Sydney that offer services from gambling to accommodation and restaurants....
Building a sustainable loyalty program, a lesson learned from Crypto.com
Crypto.com faced a great deal of community backlash when it announced changes to its popular CRO Card Rewards program. The program changes included a reduction in...
Max Brenner Loyalty: Choc-full of Brenner-fits
Max Brenner was founded in 1996 in Israel by the original “bald man”, Oded Brenner, and past business colleague Max Fichtman. Brenner had planned to be a writer, and in...
A global recession is coming. Is your loyalty program ready?
Recession is coming There are plenty of concerning financial and economic statistics out there which assign a high probability that the world is headed for recession....