This article is an adapted from ‘Loyalty Programs: The Complete Guide‘. Buy it now on Amazon and at all leading book stores. Rewards play a critical role in driving...
Rewards
Loyalty Frameworks: Credits
This article is an excerpt from ‘Loyalty Programs: The Complete Guide‘. Buy it now on Amazon at at all leading book stores. A loyalty framework that has risen in...
Why use Third Party Aggregators for your Member Benefits Program?
With member benefits programs increasing in prevalence and popularity (where loyalty programs provide third-party offers to their members such as discount movie...
Choosing the right Loyalty Program Rewards: Efficient Rewards are Best
Rewards play a critical role in driving member acquisition, engagement and retention. People are motivated to join loyalty programs based on the promise of value....
The Paradox of Choice in Loyalty and Rewards Programs
People love the idea of more choice. Or do they… Brands will often assume that offering customers more information, more options, more choice will make the experience...
Earn rewards on your steps with Sweatcoin
Sweatcoin is a free app that allows users to earn digital currency as payment for their movement. With over 90 million users, the fitness app has held the number one...
Lacklustre loyalty schemes: Why do so many loyalty programs look the same?
The internet has brought in a loyalty program copy-cat era. Many loyalty programs today offer similar rewards or such a variety of rewards that the program becomes...
15 unique reward program offerings
Programs offering a free beverage, exclusive flight offers, or a room upgrade for members are fairly commonplace. However, some...
Fractional Shares (or Stock) offer new ways to reward customers
Card-linking and bank account-linking is booming in a big way, and Upstreet is one example of how this emerging technology is enabling new ways for brands to reward...
Max Brenner Loyalty: Choc-full of Brenner-fits
Max Brenner was founded in 1996 in Israel by the original “bald man”, Oded Brenner, and past business colleague Max Fichtman. Brenner had planned to be a writer, and in...